Brand Tone

Authentic & Knowledgeable, Enthusiastic & Passionate, Community-Oriented & Inclusive, Sharp & Bold, Contemporary & Evolving, Informal & Engaging

Brand Values

• •Authenticity & Subcultural Heritage
• •Quality & Exclusivity
• •Education & Information Sharing
• •Community & Inclusivity
• •Passion & Enthusiasm
• •Independence & Organic Growth
• •Youthful Spirit

Best Practices

• •Deeply Understand the Subculture: Continuously immerse in the history, terminology, and nuances of football casuals, Britpop, and related influences. This ensures authenticity.
• •Use "Lads" Vernacular Authentically (But Don't Overdo It): Incorporate language that resonates with the target audience (e.g., "bruv," "cheers," "proper") naturally, without forcing it or turning into a caricature. Maintain a balance that feels genuine to an Indonesian brand embracing a British subculture.
• •Prioritize Storytelling & Education: Frame product descriptions and social media posts not just as sales pitches but as extensions of the brand's commitment to sharing the culture. Highlight the inspiration or heritage behind designs.
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for the subject matter shine through. The copy should feel energetic and engaging, reflecting the meaning of "Prung."
• •Be Consistent Across Platforms, Adapt for Format: While the core tone remains, adapt the delivery for each platform. Instagram might be more visual with concise, impactful captions, while the Webzine and YouTube allow for more in-depth, knowledgeable discussions. The underlying passion and authenticity should always be present.

Social Perception

Respected Niche Player, Culturally Connected, Quality Conscious (with some caveats), Indonesian Origin, Global Outlook, Influencer in its Space

Copy Examples

• •PRUNG & Proper. Our latest [Jacket Name] isn't just a piece of outerwear; it's a nod to the terraces, crafted with the spirit of the stands and an eye for timeless style. Built from premium [Material], for lads who know. #PrungTerraceswear #CasualCulture #Since2011
• •Beyond the Badge. Ever wondered about the real story of [Topic related to football/subculture]? Our latest Prung Station deep dive explores the roots, the passion, and the enduring legacy. Get in the know. Link in bio. #PrungStation #TerraceTalk #KnowledgeIsPower
• •Spotted in the Wild. Cheers to @[UserTag] for reppin' the [Product Name] with pure class. This is what it's all about – the lads, the style, the shared passion. Tag us in your Prung gear! #PrungLads #Terraceswear #FootballCasuals
• •More Than A Label. Prung was born from a love for the beautiful game and the culture that surrounds it. From Bandung to the world, we're about quality, authenticity, and keeping the spirit alive. This is Terraceswear. #PrungTW #TheSpiritOfTheTerraces #IndependentSince2011
• •P-1080: The [Product Name]. For the discerning. Limited run, exceptional [Material/Feature], and a design that speaks volumes. When it's gone, it's history. Secure yours. #PrungP1080 #ExclusiveDrop #CasualConnoisseur