Brand Tone

Authentic, Passionate, Trendy, Current, Community-Focused, Casual, Approachable, and Quality-Conscious

Brand Values

• •Longevity & Experience
• •Curated Selection
• •Commitment to Lifestyle
• •Quality
• •Family Business Ethos

Best Practices

• •Know Your Roots, Speak Their Language: Continuously immerse yourself in the streetwear, skate, and lifestyle culture that Freestyle Lloret has been part of since 1998. Use authentic terminology and references that resonate with your audience, but avoid forcing slang if it doesn’t feel natural.
• •Highlight Heritage & Authenticity: Regularly weave in the brand's long-standing presence in Lloret de Mar and its commitment to the core cultures it serves. This builds trust and differentiates from newer, less established shops.
• •Balance Trendy with Timeless: While showcasing the "latest trends" and "brands of the moment," ensure the core messaging reflects enduring values like quality and passion for the lifestyle.
• •Engage as a Local: Emphasize the connection to Lloret de Mar. Tailor some content to the local community, reference local spots (if appropriate), and maintain an approachable, "neighborhood shop" feel even in online communications.
• •Visuals and Voice Alignment: Ensure the tone of the copy is consistently reflected in the style of photography, videography, and graphic design used across all platforms. A cohesive audio-visual and textual message is key.

Social Perception

Established Local Presence, Specialized Retailer, Positive, Fashion-Oriented

Copy Examples

• •Fresh Drops! 🔥 Cop the latest from Carhartt WIP & Vans. In-store & online now. #FreestyleLloret #StreetwearSpain
• •Rolling since '98. More than just a store, it's a Lloret de Mar lifestyle. 🛹 What does 'freestyle' mean to you? Share in the comments! 👇 #SkateCulture #LloretDeMar #FreestyleFamily
• •Built for the streets, designed for your life. These [Brand] sneakers aren't just footwear, they're a statement. Durable, iconic, and ready for anything Lloret throws at you. Shop the collection.
• •Lloret's Original Streetwear Hub! 🤘 Get 20% off all hoodies this week only. Gear up for the season with Freestyle. Link in bio to shop! #SupportLocalLloret #StreetStyle
• •🤫 Insider Access: New North Face just landed at Freestyle!