Brand Tone

Artistic & Evocative, Craft-Oriented & Authentic, Approachable & Passionate, Heritage-Rich & Established

Brand Values

• •Craftsmanship & Quality
• •Bespoke & Personalisation
• •Ethical & Sustainable Practices
• •Nature-Inspired Design
• •Heritage & Tradition
• •Customer Connection & Service

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms that highlight the artisanal nature of the jewellery and the skill involved (e.g., "handcrafted," "artisan-made," "designer-maker," "workshop," "meticulous").
• •Incorporate Nature and Location: Weave in references to their Sussex heritage, the Ditchling arts community, and inspiration drawn from the natural landscape and coastline. This reinforces their unique identity.
• •Highlight Ethical Commitments: Clearly and regularly communicate the use of recycled metals, Fairtrade gold, conflict-free diamonds, and other sustainable practices. This appeals to conscious consumers.
• •Tell Stories: Whether it's the story of a specific collection's inspiration, the process of a bespoke design, or the heritage of the brand, storytelling creates an emotional connection and showcases passion.
• •Maintain an Approachable yet Expert Voice: While showcasing expertise and the luxury nature of the products, ensure the language remains welcoming, helpful, and invites collaboration, especially for bespoke services. Avoid overly exclusive or intimidating jargon.

Social Perception

Highly Respected Craftsmen, Trusted & Reputable, Ethically Minded, Integral Part of Local Arts Community, Associated with Special Occasions

Copy Examples

• •Instagram Post (Showcasing a new nature-inspired ring): Where the Sussex Downs meet the sea, inspiration takes form. Our new 'Shoreline Embrace' ring, handcrafted from recycled gold and ethically sourced sapphires, echoes the rugged beauty of the coast. Each curve and texture tells a story of timeless artistry. Discover its unique character in our Ditchling gallery or online. #PrudenAndSmith #HandmadeJewellery #EthicalLuxury #SussexInspired #Craftsmanship
• •Website Banner (Promoting bespoke services): Your Story, Exquisitely Crafted. At Pruden and Smith, we transform your vision into a unique piece of fine jewellery. With a legacy of British craftsmanship and a passion for personal design, let's create your future heirloom together. Book your complimentary design consultation today. #BespokeJewellery #DitchlingCraft #EthicalDiamonds #LegacyOfCraft
• •Email Newsletter Snippet (Highlighting remodelling service): Breathe new life into treasured memories. Our 'Precious Legacy' service lovingly transforms your inherited or unworn jewellery into a contemporary masterpiece you’ll adore. Honour its story, reimagine its future. Visit our Ditchling workshop to explore the possibilities. #JewelleryRedesign #HeirloomReimagined #SustainableStyle #PrudenAndSmith
• •TikTok Video Caption (Short clip of goldsmith at work): From raw recycled gold to radiant reality ✨. A little glimpse into the magic happening daily in our Ditchling workshop! Every piece handmade with passion. #Goldsmith #JewelleryMaking #Handcrafted #BehindTheScenes #EthicalGold #PrudenAndSmith
• •Facebook Ad (Targeting engagement ring shoppers): Begin your forever with a ring as unique as your love. Pruden and Smith have been crafting exceptional engagement rings in the heart of Sussex since 1988. Choose from our nature-inspired collections or design a truly bespoke piece with our friendly experts. Ethically sourced, beautifully made. Find 'the one' at prudenandsmith.com. #EngagementRings #SussexWeddings #BespokeBride #EthicalJewellery #HandmadeWithLove