Brand Tone

casual, edgy, and slightly rebellious

Brand Values

• •Unconventional Fun
• •Freedom of Expression
• •Community
• •Novelty and Intrigue

Best Practices

• •Embrace the Slang: Consistently use "Prty" instead of "Party" in all communications to reinforce the brand's unique identity.
• •Lean into the Alien/Cosmic Theme: Use metaphors and language related to space, aliens, and the cosmos to describe products and experiences. This creates a fun and consistent brand world.
• •Keep it Casual and Conversational: Write copy as if you're talking to a friend. Avoid overly formal or corporate language. Use humor and be direct.
• •Highlight the Uniqueness of Products: Emphasize what makes your products different from mainstream offerings. Use words like "exclusive," "curated," and "unique" to describe your inventory.
• •Foster a Sense of Community: Use location-specific tags and references (like Fortitude Valley) to connect with your local audience. Encourage user-generated content by creating a unique hashtag and featuring customer photos.

Social Perception

Prty Planet is likely perceived as a go-to spot for a specific type of party-goer. Customers probably see it as a cool, slightly underground brand that provides items that aren't readily available in mainstream party stores. The brand's edgy nature might be polarizing, appealing strongly to its target demographic while potentially being overlooked by a more traditional audience. The physical store's description as "that little alien store" suggests it is a well-known and perhaps beloved landmark within its community.

Copy Examples

• •Don't just throw a party. Launch an expedition. Our new collection of interstellar grinders and cosmic incense has just landed. Ready to explore? Link in bio to shop the strange. 👽 #PrtyPlanet #AlienApproved #PartySupplies
• •Your weekend forecast: 100% chance of a good time. Whether you're hitting a festival or transforming your living room, we've got the gear. Swing by Prty Planet on Duncan St. and let's get weird. #FortitudeValley #PrtyTime
• •Welcome to Prty Planet. Your one-stop-shop for earthly parties and otherworldly vibes. We’ve got everything you need to make your next gathering unforgettable. Legal edibles, trippy lights, and more. Come in peace.
• •New Arrivals Have Been Abducted... And Brought To Our Store.
• •Tired of the same old party scene? Beam yourself up to Prty Planet. We've got the supplies to take your celebrations to a new dimension. #GetYourPrtyOn