Brand Tone

Empowering & Supportive, Passionate & Driven, Authentic & Community-Focused, Bold & Resilient, Stylish & Performance-Oriented

Brand Values

• •Community Commitment
• •Empowerment
• •Philanthropy
• •Quality & Craftsmanship
• •Authenticity
• •Resilience & Strength

Best Practices

• •Anchor to the "Why": Always circle back to the core mission of supporting MMA athletes. Whether it's a product description or a social media post, let this philanthropic and supportive element shine through.
• •Use Empowering & Active Language: Employ words that convey strength, resilience, passion, and support (e.g., "fuel," "forge," "empower," "unyielding," "drive," "commitment").
• •Maintain Authenticity: Share real stories of the fighters you support (with their permission). Be transparent about your mission and how purchases contribute. Avoid overly corporate or detached language.
• •Balance Style with Substance: While highlighting the quality and design of the apparel, always connect it back to the brand's deeper purpose and its roots in the MMA community. It's "streetwear with a soul."
• •Engage with the Community: Actively participate in conversations within the MMA community online. Respond to comments and messages in a way that reflects the brand's supportive and passionate values. This reinforces the brand's identity as an integral part of the MMA world.

Social Perception

Positive within the MMA community, seen as a supportive force for Australian MMA. Actions of financially backing fighters are generating positive talk and gratitude. Potential for name confusion exists outside their immediate niche.

Copy Examples

• •Headline: Beyond the Label. Beyond the Fight. This is PRP Global. Body: We're more than streetwear. We're the force behind the fighters. Every piece you wear fuels a dream, supports a journey, and strengthens our Aussie MMA community. Wear the commitment. #PRPGlobal #MMAStrong #SupportTheSport
• •Headline: Crafted in Australia. Forged in the Cage. Body: Experience style that performs and gear that endures. PRP Global combines leading Australian design with the unyielding spirit of MMA. Shop the collection and become part of the movement. [Link to shop]
• •Headline: Fueling Dreams, One Round at a Time. Body: At PRP Global, we invest in talent. We believe in our fighters. Our mission is to give Australian MMA the boost it deserves, providing unprecedented support so athletes can focus on their path to glory. Learn about our sponsored fighters. [Link to fighters page]
• •Headline: It's Not Just What You Wear. It's Why You Wear It. Body: Make a statement that echoes in and out of the gym. PRP Global apparel is a symbol of strength, resilience, and your connection to a community that never gives up. Self-expression meets performance. #PRPStreetwear #MMAApparel
• •Headline: Join the Movement. Empower the Next Champion. Body: Your support through PRP Global makes a tangible difference. From covering training camp costs to essential travel, you're helping us rewrite the narrative for MMA athletes in Australia. Shop with purpose. [Link to shop/our story]