Brand Tone

Professional and Technical

Brand Values

• •Innovation
• •Reliability
• •Security
• •Efficiency and Sustainability

Best Practices

• •Lead with Benefits, Support with Features: Start with how the product improves the customer's life or business (e.g., "Smarter Lighting, Brighter Life") and then explain the technical features (e.g., "multi-hop capability") that make it possible.
• •Maintain a Professional and Authoritative Voice: Avoid overly casual language, slang, or humor. The copy should consistently reflect expertise and inspire confidence in the technology.
• •Focus on "Secure" and "Reliable": These are significant concerns for customers in the IoT space. Weaving these values into product descriptions, headlines, and even social media posts will build trust.
• •Segment Your Messaging: While the core tone is professional, tailor the specific benefits to the audience. For homeowners, focus on convenience and lifestyle. For hotel managers or factory operators, emphasize efficiency, cost savings, and scalability.
• •Create a Content Style Guide: As the brand begins to create more content, documenting the established tone, key value propositions, and approved terminology will ensure consistency across all future marketing materials and platforms.

Social Perception

Undefined and Neutral

Copy Examples

• •Upgrade Your Guest Experience. Scale Your Efficiency. Discover PROX SG's reliable BLE Mesh solutions for smarter hotel management.
• •Beyond simple illumination. Our PROX Mesh NLC offers a self-healing, secure, and scalable lighting network that adapts to your life. Experience a brighter, smarter home.
• •At PROX SG, we're building the backbone for the next generation of smart spaces. Our advanced BLE Mesh technology ensures seamless connectivity for everything from industrial automation to intelligent homes. #SmartTechnology #IoT #BLEMesh
• •PROX SG: Driving sustainability and efficiency on your factory floor with data-driven predictive maintenance solutions.
• •Stop settling for unreliable smart devices. PROX SG's mesh network provides robust, whole-home coverage that never fails. True connectivity is finally here.