Brand Tone

Enthusiastic and Passionate, Curated and Discerning, Friendly and Approachable, Value-Oriented, Fun and Engaging

Brand Values

• •Uniqueness and Discovery
• •Quality
• •Customer Excitement and Enjoyment
• •Customer Service
• •Curated Selection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., enthusiastic, knowledgeable, witty, sophisticated) and share it with everyone who creates content.
• •Use Consistent Language and Terminology: Stick to specific phrases and words that reflect your brand's personality (e.g., "curated," "discover," "exceptional," "adventure").
• •Focus on "You" (the Customer): Address the customer directly and highlight the benefits and experiences *they* will gain (e.g., "help *you* experiment," "gets *you* excited").
• •Maintain Authenticity: Ensure the tone feels genuine and aligns with the actual products and service offered. Avoid making claims that cannot be substantiated.
• •Review and Refine Regularly: Periodically review all marketing copy across different channels (website, social media, emails) to ensure consistency and make adjustments as the brand evolves.

Social Perception

Positive (based on website testimonials), Niche Player, Limited Broader Awareness

Copy Examples

• •Headline: Tired of the Same Old Tipple? Discover Your New Favourite Spirit. Body: At Haus of Spirits, we meticulously select unique, high-quality spirits from around the globe that you won't find on every shelf. Get ready to ignite your taste buds and rediscover the joy of a truly exceptional drink. Explore our curated collection today!
• •Headline: Don't Just Buy a Bottle, Unwrap an Experience. Body: We believe finding the perfect spirit should be an adventure. That's why Haus of Spirits offers a handpicked range of extraordinary rums, gins, mezcals, and more – each with a story to tell. Amazing prices, unforgettable flavours. What will you discover?
• •Headline: Elevate Your Home Bar with Spirits That Spark Conversation. Body: Move beyond the mainstream. Haus of Spirits delivers unique, premium spirits directly to your door. We're passionate about quality and taste, bringing you exciting finds that make every sip a celebration. Free UK shipping over £99.
• •Headline: Your Journey into Exceptional Spirits Starts Here. Body: Forget endless scrolling through uninspired choices. Haus of Spirits is your trusted guide to a world of unique and flavourful spirits. We’ve done the searching, so you can do the savouring. Shop our exciting collection and let the adventure begin!
• •Headline: Quality You Can Taste, Uniqueness You'll Love. Body: At Haus of Spirits, we're dedicated to bringing you a carefully chosen selection of remarkable spirits. We believe in exceptional taste without the outrageous price tag. Get ready to be surprised and delighted.