Brand Tone

Enthusiastic and Passionate, Trendy and Current, Community-Focused, Direct and Sales-Driven, Casual and Approachable

Brand Values

• •Love of Music and Pop Culture
• •Providing Access to Physical Media
• •Wide Selection and Availability
• •Customer Connection (in-store and online)
• •Participation in Music Community Events

Best Practices

• •Stay Enthusiastic and Positive: Infuse copy with genuine excitement for music and the products offered. Use exclamation points judiciously and energetic language.
• •Be Inclusive and Welcoming: While highlighting popular items, ensure the language invites everyone, from seasoned collectors to new music fans. Emphasize the joy of music discovery.
• •Keep it Current and Relevant: Reference popular artists, new releases, and even relevant, lighthearted trends (like the "hawk tuah" example) to show the brand is in tune with its audience, particularly on platforms like TikTok.
• •Encourage Interaction and Community: Ask questions, run polls, and invite user-generated content. Position the brand as a hub for music lovers.
• •Handle Feedback Gracefully (Especially Online): While it's important to be direct and sales-focused, develop a strategy for responding to negative comments or pricing questions constructively and transparently to avoid a defensive perception. This builds trust and shows a commitment to customer satisfaction across all platforms. If prices are firm due to sourcing rare items, a brief, polite explanation can be better than a dismissive or confrontational tone.

Social Perception

Positive for Product Range and Niche, Mixed on Pricing and Customer Service (Online), Appreciated as a Local Record Store, Seen as Trendy and Current

Copy Examples

• •🚨 FRESH PRESS ALERT! 🚨 Just landed: the latest [Artist Name] album on stunning [Color] vinyl! Get your groove on and snag your copy before it's gone. We live for these drops! Shop in-store or tap the link in bio. #ProvosVintageGroove #NewMusicFriday #VinylDrop #[ArtistName] #TheGroove
• •POV: You found your happy place. 🎶 Thousands of records, good vibes, and your next favorite album are waiting for you at Provo's Vintage Groove! Come dig with us at 1700 N State St, Provo! What are you spinning this week? #PVG #RecordStore #VinylCommunity #ProvoUT #VintageGroove #ShopLocal
• •Record Store Day is ALMOST HERE! 🎶 Get ready for exclusive drops, limited editions, and the ultimate celebration of vinyl love. Check our RSD list online & plan your visit to Provo's Vintage Groove – your official RSD spot! Let's make some noise! #RSD25 #RecordStoreDay #ExclusiveVinyl #PVGRocks
• •💎 Hidden Gems & Pre-Loved Grooves! 💎 Our pre-owned section just got a major refresh! From classic rock to indie darlings, you never know what treasures you'll unearth. Give these records a new spin! Explore the collection online or visit us this week. #VintageVinyl #PreOwnedRecords #SustainableSounds #TheGrooveLivesOn
• •🔥 Now Spinning at PVG! 🔥 We've got [Song/Album by Popular Artist] on repeat today! What's on your turntable? Show us your #CurrentSpin and tag @provos.vintage.groove! We'll share our faves! #MusicLoversUnite #WhatsSpinning #ProvoVintageGroove #VinylJunkie