Brand Tone

Passionate, Knowledgeable, Accessible, Community-Focused, Artisanal & Story-Driven

Brand Values

• •Quality & Authenticity
• •Sustainability & Ethical Sourcing
• •Gastronomic Pleasure & Shared Experiences
• •Knowledge Sharing & Customer Connection
• •Accessibility
• •Tradition & Heritage

Best Practices

• •Emphasize Storytelling: Always aim to share the narrative behind the products – the producers, the region, the traditional methods. This reinforces authenticity and connection.
• •Be Enthusiastic and Passionate (but Approachable): Let your genuine love for good food and wine shine through in your language. Avoid overly technical jargon unless explaining it clearly, ensuring everyone feels included.
• •Highlight Quality and Craftsmanship: Use descriptive language that conveys the superior quality, artisanal nature, and careful curation of your products.
• •Foster a Sense of Community: Address your audience in a friendly, welcoming manner. Encourage interaction and sharing of experiences. Position Provisions as a place to gather and connect.
• •Educate and Empower: Share your knowledge generously. Offer tips, pairing suggestions, and information about natural and sustainable practices to help customers feel more informed and confident in their choices.

Social Perception

Highly Regarded Purveyor, Knowledgeable & Passionate Experts, Community Hub, Advocates for Natural & Artisan Products, More Than Just a Shop, Trusted Supplier

Copy Examples

• •Headline: Discover the True Taste of Tradition. Body: At Provisions London, we journey through Europe to bring you exceptional raw milk cheeses and natural wines from small, passionate producers. Each bite and sip tells a story. Come share in the discovery. #ArtisanFood #NaturalWine #ProvisionsLondon
• •Headline: Your Weekend Starts Here. Body: Uncork a bottle of hand-selected natural wine and gather around a board of the finest artisan cheeses. Provisions London is more than a shop; it's an invitation to savor life's simple pleasures. Visit us in Holloway or Hackney, or explore online. #CheeseAndWine #LondonFood #SharedExperiences
• •Headline: Know Your Farmer, Love Your Food. Body: We believe in connecting you to the source. That's why we work directly with organic and biodynamic artisans who pour their hearts into every product. Taste the difference passion makes. #SustainableSourcing #RealFood #MeetTheMaker
• •Headline: Not Just Wine, It's a Conversation. Body: Dive into the world of low-intervention wines with our knowledgeable team. We're here to demystify natural wines and help you find your next favorite bottle – no snobbery, just pure enthusiasm. Join our mailing list for tasting events! #NaturalWineLovers #WineEducation #LondonWineScene
• •Headline: From Our Cellar to Your Table. Body: Supplying London's finest restaurants and now your home. Experience the curated selection of cheeses, charcuterie, and pantry staples that chefs adore. Quality and gastronomic joy, delivered. #ProvisionsDelivers #ArtisanProvisions #EatWell