Brand Tone

Approachable, proud, outdoorsy, casual, and community-oriented, emphasizing local Canadian pride.

Brand Values

• •Local Pride
• •Outdoor Lifestyle
• •Quality
• •Community

Best Practices

• •Embrace Canadian Colloquialisms: Use language that feels authentically Canadian to strengthen the brand's identity and connect with the target audience on a personal level.
• •Maintain an Approachable and Friendly Voice: Whether it's a product description or a social media reply, the tone should always be welcoming and conversational.
• •Visually Align with the Brand's Values: All imagery should reflect the brand's outdoorsy and authentic values. Feature real people in natural Canadian landscapes to reinforce the brand's narrative.
• •Highlight the 'Made in Saskatchewan' Aspect: Consistently remind customers of the brand's local roots and commitment to quality craftsmanship. This is a key differentiator and a point of pride.
• •Foster a Sense of Community: Encourage user-generated content by asking customers to share photos of their adventures while wearing Provincial Clothing. This not only provides social proof but also strengthens the bond with the community.

Social Perception

Positive, authentic, and representing a rugged yet comfortable Canadian lifestyle, with a strong appeal for local, high-quality, Canadian-made goods, allowing customers to express local identity.

Copy Examples

• •From early morning lake views to late-night bonfires, our new collection is designed for every moment you 'Live Life Outside.' Made right here in Saskatchewan, for wherever your Canadian adventures take you.
• •Your lake, your pride. Get your favourite spot printed on our classic tees and hoodies. Tag a friend who needs to represent their happy place! #ProvincialPride #LakeLife
• •What's your go-to outdoor activity? Canoeing the day away or Camping under the stars? Let us know! We've got the gear for both.
• •Tired of apparel that can't keep up with your adventures? Provincial Clothing offers quality, Canadian-made gear that as resilient as you are. Shop our Live Life Outside collection now.
• •Give the gift of hometown pride this season. Our cozy, Saskatchewan-designed sweaters are perfect for anyone who holds the prairies close to their heart. #ShopLocal #CanadianMade