Brand Tone

Friendly and Approachable, Helpful and Supportive, Celebratory and Joyful, Professional and Reliable

Brand Values

• •Supporting Local
• •Quality and Luxury
• •Customer Satisfaction
• •Personalization and Thoughtfulness
• •Ease and Convenience

Best Practices

• •Embrace "XO" in spirit: Consistently use warm, affectionate, and friendly language.
• •Highlight the "Why": Remind the audience of the joy and emotion behind gifting.
• •Spotlight Local & Quality: Regularly feature the New Zealand artisans and producers behind the products.
• •Show, Don't Just Tell, the "Wow": Use high-quality imagery and videos showcasing the beautiful packaging and the unboxing experience.
• •Be Genuinely Helpful: Ensure customer service interactions are empathetic, efficient, and go the extra mile.

Social Perception

Highly Regarded, Go-To for Gifts, Reliable and Efficient, Beautiful Presentation, Supportive of Local NZ Products

Copy Examples

• •Headline: Sending Joy, Beautifully Boxed. Body: At XO Gifts, we believe gifting should be as delightful for you as it is for them. Discover curated New Zealand treasures, lovingly packed to create that perfect "wow!" moment. Let us make your next occasion unforgettable.
• •Headline: Celebrate Them with a Touch of XO. Body: Life's special moments deserve a special gift. From birthdays to thank yous, or simply 'just because,' find unique, locally sourced hampers that speak from the heart. Build your own or choose a favourite – pure New Zealand goodness, delivered with love.
• •Headline: The Art of Thoughtful Gifting, Made Easy. Body: Forget the gifting stress! XO Gifts offers an exquisite selection of boutique boxes, filled with handpicked local delights. Perfect for friends, family, or valued clients. Beautiful presentation, seamless delivery – your heartfelt gesture, effortlessly arranged.
• •Headline: More Than a Gift, It's an XO Moment. Body: We're passionate about creating smiles. That's why every XO Gift box is packed with care, showcasing the best of New Zealand artisans. Experience the joy of giving something truly special, and watch their faces light up.
• •Headline (Corporate Focus): Impress Your Clients & Colleagues, the XO Way. Body: Elevate your corporate gifting with XO Gifts. We offer bespoke solutions, locally sourced premium products, and impeccable presentation to reflect your brand's thoughtfulness and quality. Let us handle the details, you take the credit.