Brand Tone

Slightly Edgy/Bold (Apparel) & Authoritative/Reliable (Products)

Brand Values

• •Reliability/Durability
• •Service/Duty (Apparel Line)

Best Practices

• •Be Authentic to the Veteran/LEO Foundation (especially for apparel or brand story): If this is a core part of the brand identity, let it come through genuinely in "About Us" sections or relevant content, fostering a connection with customers who share these values.
• •Highlight product durability and reliability in descriptions.
• •Emphasize the 'live dangerously' tagline where appropriate for apparel.
• •Incorporate user testimonials that praise product quality and ease of use.
• •Showcase the veteran/LEO ownership in brand storytelling and relevant content.

Social Perception

Positive among users, Trustworthy (for products), Respected (for apparel values)

Copy Examples

• •"Proven Defense: Gear up and live dangerously."
• •"Built for those who demand reliability. Proven Defense delivers."
• •"Veteran-owned, performance driven. Proven Defense."
• •"AR-15 Upper Receiver Vise Block: Solid construction for a smoother assembly."
• •"Proven Defense apparel: Where durability meets duty."