Brand Tone

Elegant, Artisanal, Nature-Connected, Customer-Centric, Quality-Focused

Brand Values

• •Craftsmanship & Tradition
• •Quality & Durability
• •Aesthetic & Design
• •Nature & Sustainability
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Provencelia's tone (Elegant, Artisanal, Nature-Connected, Helpful, Quality-Focused) with examples of do's and don'ts.
• •Prioritize "Handcrafted" and "Quality" Narratives: Consistently weave in terms that speak to the artisanal nature, premium materials, and durability of the products, such as "hand-shaped," "kiln-fired," "frost-proof," "heirloom quality."
• •Emphasize Natural Beauty and Harmony: Use descriptive language that evokes the connection to nature, gardens, and creating beautiful, serene spaces. Words like "organic," "earthy," "serene," "sanctuary" can be effective.
• •Maintain an Elegant and Slightly Formal yet Approachable Style: Avoid overly casual slang or overly technical jargon. The tone should feel sophisticated but also warm and inviting, reflecting the helpful customer service approach.
• •Ensure Visual and Textual Consistency: The elegance and natural aesthetic conveyed in product photography on Instagram and the website should be mirrored in the language used across all communications. The copy should enhance the visual story.

Social Perception

High-Quality Provider, Reliable, Aesthetically Pleasing, Specialized Niche, Trustworthy

Copy Examples

• •Provencelia: Where Artisan Hands Shape Enduring Elegance for Your Green Spaces. Discover handcrafted ceramic pots, born from tradition and designed for timeless beauty. Bring the soul of Provence to your home and garden.
• •The 'Titan' Pot: Majestic in form, handcrafted with passion. Each piece a unique testament to natural materials and enduring quality, ready to cradle your largest botanicals in sophisticated style.
• •Elevate your surroundings with Provencelia. Our frost-resistant ceramic pots blend seamlessly with nature, offering a harmonious and elegant home for your plants, year after year.
• •Inspired by the sun-drenched landscapes of Provence, we honor traditional craftsmanship in every pot we create. Experience the authentic beauty of handmade ceramics, designed to last.
• •Find the perfect expression of natural elegance for your terrace or interior. Explore our collection of unique, handcrafted ceramic pots and let us help you bring your vision to life.