Brand Tone

Vibrant & Trendy, Bold & Flavorful, Celebratory & Welcoming, Confident & Proud

Brand Values

• •Innovation & Creativity
• •Quality & Freshness
• •Exceptional Guest Experience
• •Cultural Fusion & Heritage
• •Community & Connection

Best Practices

• •Embrace "Bold & Vibrant" Language: Use active verbs, evocative adjectives, and sensory details that convey excitement and intense flavor. Words like "ignite," "savor," "unleash," "vibrant," "zesty," "soulful," "dynamic" can reflect the brand's energy.
• •Highlight the Unique Fusion: Consistently mention the "Creole-Italian" or "Italian-Creole" fusion. Explain what makes it special – the unexpected yet harmonious blend of flavors and cultures.
• •Showcase the "Experience": Go beyond just describing food. Talk about the "vibe," the "ambiance," the "memorable moments," the "celebration." Use customer testimonials or user-generated content (with permission) that captures this.
• •Maintain a Confident but Welcoming Voice: Be proud of the unique offerings and Black-owned heritage. The tone should be confident and authoritative when it comes to the quality and innovation, yet warm, inviting, and inclusive to all guests.
• •Stay Current and Engaging: Reflect the "trendy" and "lively" aspect in your copy by staying up-to-date with social media trends (where appropriate), using relevant hashtags, and engaging with your audience directly. Keep the language fresh and avoid overly formal or stale phrasing.

Social Perception

Highly Praised for Food, Trendy Hotspot, Celebrated Black-Owned Business, Great Ambiance for Occasions, Can Be Busy/Pricey

Copy Examples

• •Headline: Not Just Dinner. It's Provare. Body: West Loop's soul. Creole heart. Italian passion. Experience the flavor explosion everyone's talking about. Fresh pasta, unforgettable vibes. Book your escape. #ProvareChicago #CreoleItalian #FlavorBomb
• •Headline: Taste the Unconventional. Body: We don't do boring. Provare fuses the fire of Creole with the finesse of Italy, right here in Chicago. Bold dishes, handcrafted cocktails, and an atmosphere that’s always buzzing. Dare to try something different tonight? [Link to reservations] #ProvareExperience #ChicagoEats #WestLoopDining
• •Headline: Your Celebration Starts Here. Body: Birthdays, date nights, or just because it’s Tuesday – Provare is where Chicago comes to celebrate life with incredible food and even better company. Let our Creole-Italian flavors and warm hospitality make your next occasion unforgettable. #CelebrateWithProvare #GoodTimesGoodFood #ChicagoVibes
• •Headline: Fresh Pasta. Bold Spices. Zero Apologies. Body: Chef Jourdan Higgs brings his passion to every plate, crafting Creole-Italian masterpieces that dance on your palate. From our signature Seafood Trio to the legendary Salmon Egg Rolls, get ready for a taste of Provare. What are you craving? #ChefDriven #MadeInHouse #ProvareFlavor
• •Headline: Beyond the Hype. This is Provare. Body: Heard the buzz? Come see (and taste) for yourself. We're serving up more than just a meal; we're offering an experience. Authentic Creole-Italian fusion, a speakeasy downstairs, and the soul of Chicago in every bite. Reservations highly recommended. #WorthTheHype #ProvareChicago #EatBlackOwned