Brand Tone

Inclusive and Affirming, Empowering and Proud, Joyful and Positive, Authentic and Passionate, Classy and Meaningful, Community-Focused

Brand Values

• •Inclusivity
• •Empowerment
• •Authenticity & Self-Expression
• •Community
• •Love and Acceptance
• •Meaningful Design
• •Giving Back
• •Awareness
• •Freedom

Best Practices

• •Always Prioritize Inclusivity: Ensure language is welcoming to all members of the diverse LGBTQ+ spectrum and allies. Use gender-neutral terms where appropriate and be mindful of representing various identities in visuals and examples. Regularly review product ranges to ensure broad representation.
• •Speak from the Heart (Authenticity): Maintain the genuine, passionate voice of the founders. Share their story, motivations, and connection to the community. This builds trust and resonates more deeply than generic marketing speak.
• •Balance Joy with Meaning: While the tone is often joyful and celebratory, don't shy away from the meaningful aspect of the products. Connect them to the values of pride, identity, community, and empowerment. Explain the symbolism if relevant (like the "Proud Cubes" designs).
• •Engage and Build Community: Use copy to foster interaction. Ask questions, invite user-generated content, and respond to comments in a way that reinforces the supportive and friendly tone. Highlight community stories or collaborations.
• •Maintain Visual and Verbal Consistency: Ensure the tone in copywriting aligns with the visual branding (colorful, vibrant, positive) across all platforms – website, social media, Etsy, email, and even packaging. This creates a cohesive and recognizable brand experience.

Social Perception

Positive & Supportive, Queer-Owned & Authentic, High Quality & Thoughtful Design, Advocate & Ally, Reliable & Good Service

Copy Examples

• •✨ NEW ARRIVAL! ✨ Let your true colors shine with our latest [Product Name]! Designed with love and pride, for every unique you. Wear it loud, wear it proud, or wear it subtly – it’s all about YOUR story. Tap to shop and celebrate your identity! #ProudZebra #LGBTQPride #SelfExpression #QueerJoy #[SpecificIdentity]Pride
• •You are seen, you are loved, you are celebrated. 💖🏳️‍🌈 At Proud Zebra, we're more than a brand; we're a community. Share how you wear your pride! Tag us @proud.zebra and use #ProudZebraFam for a chance to be featured! Let's spread the love together! #LGBTQCommunity #YouBelong #PrideEveryday #QueerOwned
• •It's not just an accessory, it's a symbol. A symbol of your journey, your identity, your strength. We create each piece to be a meaningful reminder that you are valid and deserve to be celebrated, just as you are. Our commitment? To empower every member of our beautiful LGBTQ+ family. [Link to 'Our Story' or a relevant product category] #ProudZebraValues #Empowerment #Inclusivity #LoveWins #BeProud
• •Subject: Happy Pride! Shine Brighter with Proud Zebra 🏳️‍⚧️🏳️‍🌈 Body Snippet: This Pride Month (and every month!), let's fill the world with more color, love, and acceptance! Explore our collections, designed to help you express every facet of your incredible identity. From subtle nods to bold statements, find your perfect piece to celebrate YOU. A portion of all profits supports LGBTQ+ charities. #Pride2025 #ProudZebra #CelebratePride #SupportQueerBusinesses #SpreadLove
• •Proud Zebra: Classy, meaningful LGBTQ+ accessories. 🏳️‍🌈 Queer-owned, community-focused. Pins, lanyards, and more to express your unique identity with pride and joy. We celebrate over 35+ identities because everyone deserves to be seen. Find your flag, tell your story. #ProudZebra #LGBTQAccessories #PridePins #InclusivePride #WearYourPride