Brand Tone

Supportive and Encouraging, Friendly and Approachable, Practical and Helpful, Positive and Upbeat, Relatable and Understanding, Knowledgeable and Resourceful

Brand Values

• •Empowering Educators
• •Supporting Teacher Well-being
• •Fostering a Love of Learning
• •Community
• •Quality and Practicality
• •Passion for Primary Education

Best Practices

• •Always Speak from a Place of Understanding: Use language that shows you 'get' the daily realities, challenges, and joys of being a primary teacher. (e.g., 'We know how chaotic Monday mornings can be...')
• •Prioritize a Supportive and Encouraging Voice: Frame your messaging to uplift and empower teachers, rather than being purely instructional or sales-driven. Celebrate their efforts and successes.
• •Inject Relatable Humor (Appropriately): Share light-hearted, common teacher experiences or jokes that resonate with your audience. This builds rapport and makes the brand more approachable.
• •Focus on Solutions and Benefits: Clearly communicate how your products or resources solve a problem, save time, reduce stress, or enhance student learning. Use benefit-driven language.
• •Maintain a Positive and Optimistic Outlook: Even when acknowledging challenges, try to offer a hopeful or helpful perspective. Your content should leave teachers feeling better and more capable. Keep the language bright, clear, and engaging, mirroring the visual aesthetic of your brand.

Social Perception

Trusted Resource, Community Hub, Time-Saver, Inspirational and Motivational, Relevant and In-Touch

Copy Examples

• •Tired of spending your weekends planning? ✨ Our NEW [Resource Name] pack is here to give you back your precious time! Packed with engaging activities your students will LOVE. Let's make [Subject] fun and easy! #TeacherLifeSaver #ProudToBePrimary
• •Teacher friends! What's ONE thing that made you smile in your classroom this week? Share the joy below! We all need a little boost. 😊 #TeacherCommunity #PositiveVibes #ProudToBePrimary
• •You deserve a treat! 🎁 Your FREE [Resource Type] inside! Hey there, amazing educator! We know how hard you work, so we wanted to share a little something to make your week brighter and your lessons even more engaging. Download your FREE [Resource Name] now and watch your students' eyes light up!
• •5 Sanity-Saving Classroom Organization Hacks Every Primary Teacher Needs. Juggling it all is a teacher superpower, but even superheroes need a little help! We've gathered our top 5 classroom organization hacks to help you create a calm, productive learning space (and keep your sanity intact!).
• •Wear your passion proudly! 🍎 Our super soft 'Teach Your Heart Out' tee is perfect for comfy classroom days or casual Fridays. Show the world you're #ProudToBePrimary and making a difference, one lesson at a time!