Brand Tone

Professional and Expert, Passionate and Community-Oriented, Resilient and Committed, Direct and Informative, Slightly informal and engaging on social media

Brand Values

• •Quality and Craftsmanship
• •Safety and Reliability
• •Customer Satisfaction and Service
• •Made in the USA
• •Supporting the Firearms Community/Second Amendment
• •Legacy and Expertise
• •Perseverance

Best Practices

• •Emphasize Expertise and Quality: Always lead with the engineering precision, high-quality materials (Kydex, premium leather, USA-made), and the durability of the products. Use specific terms where appropriate (e.g., "Kydex 100," "Kybrid technology").
• •Maintain a Respectful, Professional, yet Passionate Voice: The tone should convey deep knowledge and a serious commitment to the products' purpose (safety, reliability), while also reflecting a genuine passion for the firearms community and the rights of responsible gun owners.
• •Be Direct, Honest, and Transparent: Clearly communicate product features, benefits, lead times, and any company news. Acknowledge the premium nature of the products by highlighting the value (lifetime guarantee, custom craftsmanship).
• •Incorporate the "Why": Remind the audience of the brand's mission—to provide life-saving quality gear and support the firearms industry. This adds depth and resonates with the target audience's values.
• •Showcase Community and Resilience: Share customer testimonials and user-generated content when appropriate. Acknowledge the legacy of the founder and the team's commitment to continuing his vision, which demonstrates resilience and dedication.

Social Perception

ProTEQ Custom Gear, LLC is generally perceived very positively by its customers and the online firearms community as a provider of high-quality products with excellent customer service, trustworthiness, and expertise. They are regarded as a premium brand respected in niche communities.

Copy Examples

• •Headline: Engineered for Your Edge. Built for a Lifetime. Body: At ProTEQ Custom Gear, we don't just make holsters. We engineer solutions for responsible carry. Our Kybrid™ holsters, blending rugged Kydex and premium American leather, offer unmatched safety, comfort, and durability—guaranteed for life. Carry with confidence. Carry ProTEQ. Call to Action: Discover Your Custom Fit Today.
• •Headline: The Legacy of Craftsmanship Continues. Body: Founded on expertise, built with passion. ProTEQ Custom Gear carries forward a legacy of uncompromising quality in every stitch and press. Our American-made holsters are designed by those who understand the crucial importance of reliable gear. Trust the hands that build for life. Call to Action: Experience ProTEQ Quality.
• •Headline: Beyond Retention. Beyond Comfort. That’s the ProTEQ Kybrid™. Body: Why choose between the security of Kydex and the comfort of leather? With ProTEQ's innovative Kybrid™ design, you get the best of both. Full Kydex coverage for safety, premium leather backing for all-day wear. Your firearm, perfectly secured. Your carry, redefined. Call to Action: Shop Kybrid™ Holsters Now.
• •Headline: For When It Counts: ProTEQ Custom Gear. Body: In moments where reliability is paramount, your gear cannot fail. That's the standard we build to. From duty use to everyday carry, ProTEQ holsters are crafted in the USA to perform flawlessly, offering superior protection and immediate access when you need it most. Our mission is to help save lives—one quality holster at a time. Call to Action: Gear Up with ProTEQ.
• •Headline: Your Carry, Your Rules. Our Custom Craftsmanship. Body: Off-the-shelf doesn't cut it for serious carriers. ProTEQ Custom Gear specializes in tailor-made Kydex solutions, built to your exact firearm specifications and carry style. Experience the difference that true custom engineering and dedicated craftsmanship make. Made with pride in Indiana. Call to Action: Get Your Custom Quote.