Brand Tone

Inspiring & Aspirational, Authoritative & Trustworthy, Direct & No-Nonsense, Supportive & Performance-Oriented, Community-Focused

Brand Values

• •Health & Wellness
• •Performance & Optimization
• •Natural & Clean Ingredients
• •Simplicity & Efficacy
• •Outdoor Lifestyle & Adventure
• •Integrity & Trust
• •Environmental Responsibility
• •Resilience & Perseverance

Best Practices

• •Embrace the "Simple. Not Easy." Ethos: Use clear, direct language. Avoid jargon or overly complex sentences. Focus on the straightforward benefits and the dedication required to achieve goals.
• •Lead with Authenticity and Credibility: Highlight the veteran and athlete-led foundation, the "Made in USA" aspect, natural ingredients, and any certifications (like NSF) to build trust.
• •Speak to the "Outdoor Warrior": Use active, energetic language that resonates with individuals who are passionate about adventure, fitness, and pushing their limits. Evoke the feeling of being outdoors and performing at one's best.
• •Focus on Solutions and Optimization: Clearly articulate how Protekt products help solve a problem (e.g., dehydration, fatigue, sun protection) and contribute to better performance, recovery, and overall well-being.
• •Maintain an Inspiring and Supportive Voice: Encourage customers on their wellness journey. Position the brand as a reliable partner in achieving health and performance goals, fostering a sense of community among users.

Social Perception

Generally viewed as a high-quality, trustworthy brand, especially by athletes and those seeking natural, effective supplements and sunscreens. Customers frequently report positive results regarding hydration, energy, sleep, and immune support. The veteran-owned aspect, "Made in USA" commitment, and use of clean/natural ingredients resonate well with consumers. Association with figures like Mark Healey and other athletes lends credibility and aspirational appeal.

Copy Examples

• •Headline: Don't Just Endure. Prevail. Body: Your active life demands more. Protekt delivers with clean, natural supplements designed to optimize your hydration, energy, and recovery. Fuel your pursuit. #LiveFromExposure
• •Headline: Simple Ingredients. Powerful Performance. Body: We stripped away the hype and the harmful. Protekt offers effective, science-backed formulas with responsibly sourced, natural ingredients. Trust what fuels you. Made in the USA.
• •Headline: From Veterans Who Know. For Athletes Who Demand the Best. Body: Founded by those who've pushed limits, Protekt is built on integrity and a commitment to peak performance. Our NSF Certified supplements give you the edge, naturally.
• •Headline: Your Adventure. Your Edge. Protekt Your Journey. Body: Whether you're hitting the waves, the trails, or the gym, our liquid hydration and recovery formulas are designed to keep you at your best. Taste the difference. Feel the impact.
• •Headline: Reef-Safe Sun. Performance-Driven Supplements. Zero Compromise. Body: Protect your skin and the planet with our mineral sunscreens. Elevate your wellness with our clean supplements. Simple routines, extraordinary results.