Brand Tone

Passionate & Urgent, Community-Oriented & Inclusive, Educational & Informative, Action-Oriented & Encouraging, Friendly & Approachable

Brand Values

• •Environmental Stewardship
• •Education
• •Community & Service
• •Responsibility
• •Legacy

Best Practices

• •Always Circle Back to the "Why": Ensure that copy, whether for products, social media, or outreach, connects back to the core mission of protecting lake life. Remind the audience that their support (purchase, donation, volunteering) has a direct positive impact.
• •Use "We" and "Our" to Foster Community: Employ inclusive language that makes the audience feel part of the effort. Highlight shared responsibility and collective achievement.
• •Balance Urgency with Hope: While it's important to convey the threats facing lakes, also offer a message of hope and empowerment, showing that solutions are possible with community involvement.
• •Keep it Actionable and Specific: Provide clear calls to action. Instead of just saying "help us," suggest concrete ways to contribute, such as "Shop our new hat collection to fund new trash receptacles" or "Join our cleanup crew this Saturday."
• •Maintain an Educational Undercurrent: Even in promotional copy, weave in small educational tidbits about lake conservation or the impact of the organization's work. This reinforces their value as a knowledgeable resource.

Social Perception

Positive & Purpose-Driven, Action-Oriented, Trustworthy Source of Information, Community-Focused, Limited Reach (Potentially)

Copy Examples

• •Headline (Website/Social Media): "Our Lakes, Our Legacy. Your Help Makes the Difference. Shop the Collection & Fund the Future of Clean Water."
• •Product Description (for a T-shirt): "Wear Your Love for the Lakes! This super-soft tee isn't just comfortable, it's a statement. Every purchase helps us fund vital cleanup efforts and educational programs to keep our cherished waters pristine for generations to come. Join the movement. Protect Our Lake Life."
• •Social Media Post (Call for Volunteers): "Roll up your sleeves for the waters you love! 🌊 Our next Lake Cleanup Day is [Date] at [Location]. Every pair of hands helps us remove harmful litter and protect precious habitats. Sign up today and be part of the solution! Link in bio. #ProtectOurLakes #Volunteer #LakeLifeLove #LeaveItBetter"
• •Email Newsletter Snippet (Educational): "Did You Know? Simple changes at home and on the water can significantly reduce pollution in our lakes. From choosing phosphate-free soaps to properly disposing of pet waste, your actions matter. Learn 3 easy tips on our blog this week to become a Lake Life Hero! [Link to Blog]"
• •Donation Appeal: "Our lakes are calling for help. With increasing pressures from pollution and human activity, these vital ecosystems are at risk. Your gift of $25 today can provide essential supplies for our volunteer cleanup crews or help us install another educational sign. Donate now and invest in the future of clean, vibrant lakes."