Brand Tone

Informative & Educational, Friendly & Approachable, Promotional, Visually Focused

Brand Values

• •Skin Health & Protection
• •Product Efficacy
• •Customer Care

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., informative, friendly, expert), and language style (e.g., use of emojis, slang, level of formality). Share this guide with anyone creating content.
• •Know Your Audience: Understand their needs, concerns, and how they communicate. Tailor the tone to resonate with them effectively.
• •Be Consistent Across All Channels: Whether it's a website, social media post, email, or ad, the brand's voice should be recognizable and consistent.
• •Prioritize Clarity and Conciseness: Ensure the message is easy to understand, avoiding overly technical jargon unless appropriate for the target audience. Get straight to the point while maintaining the desired tone.
• •Review and Refine: Regularly review content to ensure it aligns with the established brand tone. Solicit feedback and be open to making adjustments as the brand evolves.

Social Perception

Moderate Instagram engagement, limited wider online presence, brand recognition tied to 'Umbrella' products.

Copy Examples

• •Headline: "Your Skin's Best Friend Against the Sun! ☀️ Discover Umbrella Sunscreen." Body: "Don't let harsh rays ruin your day! Our range of Umbrella sunscreens offers broad-spectrum protection to keep your skin healthy and glowing. Tap to shop your perfect match! #SunProtection #HealthySkin #UmbrellaSunscreen"
• •Headline: "Myth Buster: Do I Need Sunscreen on Cloudy Days? 🤔" Body: "Absolutely! UVA rays can penetrate clouds and damage your skin. Keep your skin shielded every day with Umbrella. Learn more about year-round sun care on our blog! #SunscreenEveryday #SkincareTips #ProtectYourSkin"
• •Headline: "Adventure-Ready Skin! ⛰️🌊 With Umbrella Water-Resistant Sunscreen." Body: "Planning a beach trip or a mountain hike? Don't forget your Umbrella! Our water-resistant formulas stay put so you can focus on the fun. Shop now and explore fearlessly! #OutdoorAdventures #WaterResistantSunscreen #UmbrellaProtects"
• •Headline: "Gentle Care for Sensitive Skin. ✨ Try Umbrella's Hypoallergenic Line." Body: "Finding the right sunscreen for sensitive skin can be tricky. Umbrella offers gentle, hypoallergenic options that provide powerful protection without irritation. Your skin will thank you! #SensitiveSkinCare #Hypoallergenic #SunscreenLove"
• •Headline: "Daily Dose of Defense: Make Umbrella Sunscreen a Habit! 🛡️" Body: "Just like brushing your teeth, applying sunscreen should be a non-negotiable part of your daily routine. Protect against premature aging and sun damage with our lightweight, effective formulas. #DailySunscreen #SkincareRoutine #HealthyHabits #Umbrella"