Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Knowledgeable & Helpful, Community-Focused, Informal & Approachable

Brand Values

• •Passion for the Hobby: This is central to their identity. They are hobbyists serving hobbyists.
• •Community Building: Fostering a supportive and engaging environment for gamers and modellers.
• •Customer Service & Support: Providing helpful advice, good product selection, and a positive shopping experience.
• •Quality & Variety: Offering a wide range of reputable brands and essential hobby supplies.
• •Inclusivity: Creating a welcoming space for everyone interested in the hobby, regardless of experience level.
• •Knowledge Sharing: Willingness to share tips, techniques, and product insights with the community.

Best Practices

• •Speak the Hobbyist's Language: Use common wargaming and modelling terminology naturally. Show you understand the culture, the excitement around new releases, and the challenges of painting or playing.
• •Prioritize Enthusiasm and Passion: Let genuine excitement for the products and the hobby shine through in your wording. Avoid dry, purely transactional language.
• •Foster Community Interaction: Write copy that invites engagement – ask questions, encourage sharing, and respond to comments in a friendly and helpful manner.
• •Be Genuinely Helpful and Informative: Position the brand as a knowledgeable resource. Share tips, explain product benefits (beyond just listing features), and guide customers.
• •Maintain a Friendly and Approachable Voice: Even when making announcements or dealing with queries, keep the tone welcoming and supportive, reinforcing the "friendly local game store" vibe, even online. Avoid overly formal or corporate communication.

Social Perception

Highly Positive, Reliable Retailer, Community Hub, Expert & Passionate Staff, Supportive of the Hobby

Copy Examples

• •Fresh drop! 🔥 The new [Specific Miniatures Set] has just landed at Protech HQ and online! Ready to reinforce your army or start a new epic project? Our team's already buzzing about these sculpts! Grab yours before they vanish and let us know what you'll be painting first! #NewRelease #Wargaming #MiniaturePainting #ProtechGames
• •Hobby weekend incoming! 🤩 What's on your painting table or gaming board? Share your projects in the comments – we love seeing what our amazing community is up to! Need a new shade or some expert advice to get you over a hurdle? Pop in-store or drop us a message, we're always happy to help fuel your passion! #HobbyCommunity #WeekendWargaming #ProtechFamily
• •Get your dice ready! 🎲 Our next [Game System] tournament is just around the corner on [Date]! Expect a day of thrilling battles, friendly faces, and maybe a new arch-nemesis (all in good fun, of course!). Spaces are limited, so rally your forces and sign up on our website. Who's ready to claim victory? #WargamingTournament #ProtechEvents #FriendlyLocalGameStore
• •Struggling to get that perfect [Paint Effect, e.g., NMM Gold]? 🤔 Don't sweat it! Our own [Staff Member's Name/The Team] suggests trying [Quick Tip, e.g., starting with a darker base and building up thin layers]. We've got all the [Specific Paints/Tools] in stock to help you nail it. Swing by for a chat or check out our latest YouTube tutorial for more! #PaintingTips #HobbyHelp #ProtechKnows
• •More than just a store, Protech Games is built on a shared passion for incredible worlds, stunning miniatures, and the thrill of the game. Whether you're a seasoned general or just starting your journey, we're here to equip you, inspire you, and welcome you into our amazing hobby family. Come say hi! #WargamingPassion #CommunityFirst #ProtechGamesUK