Brand Tone

Aspirational and Confident, Fashion-Forward and Sophisticated, Approachable and Community-Oriented

Brand Values

• •Individuality and Self-Expression
• •Fashion as a Priority
• •Quality and Comfort
• •Accessible Luxury

Best Practices

• •Establish a "Protagonist" Lexicon: Create a list of core keywords and phrases that align with the brand identity (e.g., "protagonist," "main character," "your story," "boldly," "confidently," "iconic," "self-expression"). Ensure these words are used consistently across all marketing channels.
• •Always Blend Style with Function: Every piece of copy should connect the fashion aspect with the functional benefit. It essentially links a product's style with its practical use, for example, it is not just "blue light glasses"; it is "blue light glasses that complete your power suit."
• •Speak Directly to "You": Use a direct, second-person point of view ("you," "your") to make the message personal and empowering. The brand is speaking directly to the customer's ambition to be the protagonist of their own life.
• •Maintain the Aspirational yet Accessible Tone: While the language should be sophisticated and stylish, it must avoid becoming alienating or pretentious. Balance high-fashion concepts with clear, confident, and inclusive calls to action. The goal is to make every customer feel like they can and should be the icon.
• •Let Visuals and Copy Work Together: The polished, clean aesthetic of the brand's visuals must be matched by equally polished and clean copy. Short, punchy headlines and captions often work best. Ensure the tone of the copy (e.g., confident, chic, empowering) is perfectly reflected in the accompanying image or video.

Social Perception

On one hand, Protago Eyewear is perceived by its target audience as stylish, desirable, and on-trend, largely due to strong visual branding and influencer marketing. The core message of being the "protagonist" resonates well. On the other hand, for those outside the core follower base, there may be skepticism regarding its value proposition, with some consumer reviews for similar companies suggesting a disconnect between the luxurious image portrayed online and actual product quality/customer experience. The brand is seen as a competitor among online eyewear companies but has not yet achieved major established status.

Copy Examples

• •Don't just enter the room, own it. Your story is the main event, and every detail matters. Let your eyewear do the talking. #ProtagoEyewear #BeTheProtagonist
• •Style That Sees You Through. From 9 AM meetings to 9 PM outings, your eyes work hard. Give them the protection they deserve without sacrificing an ounce of style. Discover our collection of blue light-blocking glasses, designed in Italy for the modern protagonist. Shop now and save 20% on your first pair.
• •BE YOUR OWN ICON. Eyewear is not an accessory. It's the lead role. Discover the collection.
• •Ready for your close-up, [Customer Name]? An exclusive look at our new collection is inside. It essentially is time to find the frames that tell your story.
• •The one accessory that changes everything.