Brand Tone

Sophisticated & Trustworthy, Elegant & Aspirational, Informative & Transparent, Confident & Passionate.

Brand Values

• •Quality & Heritage
• •Sustainability & Ethical Responsibility
• •Innovation
• •Customer-Centricity
• •Accessible Luxury

Best Practices

• •Lead with the "Why": Always connect product features back to the core brand values of quality, sustainability, and well-being. Instead of just saying "300-thread count," explain how that specific weave contributes to a better sleep experience.
• •Embrace the "Hotel, but Better" Analogy: This is a powerful and frequently used concept by the brand. Continue to leverage it to instantly communicate a high standard of comfort and luxury that is then surpassed by the brand's unique offerings.
• •Highlight Certifications as Proof, Not Just a Feature: Don't just list the certifications. Briefly explain what they mean for the customer (e.g., "GOTS® certified organic cotton, for a healthier sleep and a healthier planet").
• •Use Sophisticated and Evocative Language: Employ words that convey luxury, comfort, and innovation. Terms like "meticulously crafted," "unparalleled softness," "revolutionary technology," and "timeless elegance" align with the established tone.
• •Maintain Transparency in Storytelling: Share the story of the brand's heritage, its partnership with Indian artisans, and its commitment to a made-to-order model. This builds trust and adds depth to the brand narrative.

Social Perception

Customers and the public perceive PROSSIONI® as a high-quality, trustworthy, and innovative brand in the luxury home textiles market. It is seen as a go-to for consumers seeking sustainable and ethically produced goods without compromising on luxury and performance. The positive customer reviews frequently highlight the exceptional feel of the products and the noticeable quality, reinforcing the brand's promise of a superior sleep experience. The innovative use of technology to enhance freshness is also a key point of positive perception.

Copy Examples

• •Experience the Heritage of Sleep. For over 60 years, our family has been dedicated to the art of textiles. Discover the PROSSIONI® difference—where timeless craftsmanship meets modern innovation for a sleep that's simply better.
• •Sustainable Luxury, Woven into Every Thread. Sleep soundly knowing your comfort doesn't come at a cost to the planet. Our GOTS® and Fairtrade™ certified textiles are a testament to our commitment to ethical and sustainable practices.
• •Less Washing, More Living. Our revolutionary NordShield® Crisp™ technology keeps your bedding fresher for longer. Embrace a more sustainable lifestyle with textiles that are kind to your skin and the environment.
• •The Hotel Experience, Redefined in Your Home. Why just visit luxury when you can live in it? Our meticulously crafted bedding brings the elegance and comfort of a boutique hotel to your bedroom, every single night.
• •The Softness is Real. The Price is a Dream. Indulge in the unparalleled softness of our organic home textiles. By working directly with our heritage partners, we bring you exceptional quality and luxury without the markup.