Brand Tone

Inspiring, Accessible/Attainable, Supportive/Encouraging, Quality-Conscious, Community-Oriented, Youthful/Innovative

Brand Values

• •Integrity: Emphasizing open communication and trust.
• •It's Not All About Us (Social & Environmental Responsibility): Gratitude for the earth and community expressed through charitable giving and eco-conscious practices like using recycled packing materials.
• •Stay Fit, Stay Healthy, Stay Happy (Living the Brand): Promoting a work culture of health, work/life balance, and practicing fitness together.
• •Ask Questions (Continuous Improvement & Innovation): Encouraging new methods and ongoing innovation.
• •Accessibility: Making fitness attainable for everyone through affordable and quality products.
• •Customer Experience: Constantly pursuing innovation to enhance the customer experience.
• •Wellness: Expanding beyond physical fitness to overall well-being, as seen with the Hyggelight acquisition.

Best Practices

• •Focus on Empowerment, Not Intimidation: Use language that encourages and supports users at all fitness levels. Avoid jargon or an overly aggressive tone that might alienate beginners. Emphasize attainability and enjoyment.
• •Highlight Value and Accessibility: Consistently message the affordability and quality of the products, reinforcing the brand's mission to make fitness accessible to everyone. Speak to the convenience of home workouts.
• •Tell the Founders' Story (Subtly): Weave in elements of the brand's origin – the relatable journey from sedentary life to fitness discovery – to build connection and authenticity. This reinforces the "we get it" aspect.
• •Emphasize Innovation and Improvement: Reflect the brand's value of "Ask Questions" by highlighting how ProsourceFit is always working to enhance products and the customer experience. This shows a commitment to growth and user satisfaction.
• •Incorporate a Sense of Community and Holistic Well-being: Use inclusive language. Where appropriate, mention the broader aspects of a healthy lifestyle, including mental well-being and balance, aligning with their values and recent brand expansions.

Social Perception

ProsourceFit is generally perceived as a provider of affordable fitness equipment suitable for home use, making fitness accessible to a wide audience. While many customers appreciate the brand's range and affordability, there are mixed opinions regarding product quality and customer service consistency. Overall, it's seen as offering good value, particularly for beginners or those on a budget.

Copy Examples

• •Headline: Your Fitness Journey Starts Here. Not Someday, But Today. Body: Forget crowded gyms and expensive memberships. ProsourceFit brings quality, affordable fitness equipment right to your door. From energizing yoga flows to strength-building essentials, we provide the tools you need to feel stronger, healthier, and happier – on your terms. Build your sanctuary, build your strength.
• •Headline: Make Every Move Count. Fitness That Fits Your Life. Body: Life’s busy, but your well-being shouldn’t take a backseat. ProsourceFit offers portable, versatile gear that makes it easy to squeeze in a workout, whether you have 15 minutes or an hour. Discover equipment designed for real people, real homes, and real results. Accessible fitness, exceptional value.
• •Headline: Inspired by Movement. Designed for You. Body: We believe in the power of fitness to transform – because we’ve lived it. ProsourceFit was born from a passion to make a healthy lifestyle achievable for everyone. That’s why we’re committed to innovative, quality products that support your goals and inspire you to keep moving. Join our community and let's get stronger, together.
• •Headline: Wellness Beyond the Workout. Body: At ProsourceFit, we know true well-being extends beyond physical exertion. It's about finding balance, peace, and moments of tranquility in your everyday. Explore our growing range of lifestyle products designed to support your complete wellness journey, helping you create a healthier, happier you, inside and out.
• •Headline: Quality Gear, Honest Prices. Your Partner in Peak Performance. Body: Train like a pro without breaking the bank. ProsourceFit is dedicated to providing durable, high-performance fitness equipment that you can rely on. We’re constantly innovating to bring you the best, because your commitment to health deserves gear that goes the distance with you.