Brand Tone

Informative, Specialized, and Sales-Oriented

Brand Values

• •Specialization & Expertise
• •Quality & Performance
• •Accessibility
• •Value

Best Practices

• •Always Lead with Expertise: Frame all communications from the perspective of a Padel specialist. Use specific, technical language where appropriate (e.g., "carbon fiber frame," "EVA rubber core") but explain benefits clearly (e.g., "for greater power," "for a softer feel").
• •Segment Your Audience: Tailor your copy to the different player levels you serve. Use language that speaks to a beginner's need for control and comfort, versus an advanced player's desire for power and performance.
• •Focus on Benefits, Not Just Features: Instead of just saying "12K Carbon," write "Made with 12K Carbon for a stiffer, more powerful response on every smash." Connect the product's technical specifications to a tangible on-court advantage.
• •Maintain a Clean, Professional Voice: The brand's tone is not humorous or overly casual. It's direct, confident, and knowledgeable. Avoid slang and maintain a tone of professional authority.
• •Drive Action with Urgency and Value: Consistently highlight value through promotions like "Outlet" and "PROShop Thursdays." Use clear calls-to-action such as "Shop Now," "Explore the Collection," and "Get Your Gear" to convert interest into sales.

Social Perception

ProShop Plus aims to be perceived as a reliable, go-to online destination for Padel players in the UK. It seeks to be seen as a specialist, not a general sporting goods store, offering a curated selection of quality gear for every type of player. The professional, clean website design contributes to an image of trustworthiness and legitimacy.

Copy Examples

• •Your Game, Upgraded. The UK's Specialist in Padel Racquets, Shoes, and Gear.
• •Unleash your power with the new Bullpadel Vertex 04. Engineered for the advanced player seeking maximum force and precision on the court. Tap to explore the tech and find your winning edge.
• •PROShop Thursdays are ON! Up to 40% off Padel shoes and accessories.
• •Step up your stability and comfort. The Adidas Defiant Speed is built for the intermediate player who demands agility and support during intense rallies. With a durable Adiwear outsole and a breathable mesh upper, you'll own every corner of the court.
• •At ProShop Plus, Padel is our passion. We're dedicated to providing every player, from newcomer to pro, with the highest quality gear from the world's best brands. We believe the right equipment is a game-changer, and we're here to help you find yours.