Brand Tone

Passionate and Enthusiastic, Authentic and Community-Oriented, Inclusive and Approachable, Helpful and Customer-Focused

Brand Values

• •Passion for Scootering
• •Quality and Performance
• •Inclusivity
• •Customer-Centric Service
• •Community Engagement

Best Practices

• •Use Authentic Rider Language: Incorporate common scooter terms like "dialed," "whip," "stomp," and "banger" naturally to connect with the core audience. Avoid overusing slang to the point where it becomes unclear to beginners or parents.
• •Segment Your Messaging: Create distinct content for different audience segments. Speak directly to expert riders about performance specs and to parents about safety, durability, and fun.
• •Highlight Key Benefits: Consistently mention core value propositions like "Free Shipping," "Expert Advice," and "Wide Selection" across all platforms to reinforce the advantages of shopping with the brand.
• •Be Energetic and Positive: Use an upbeat tone with exclamation points and relevant emojis (e.g., 🤘, 🔥, 🚀) to mirror the energy of the sport and the brand's passion.
• •Leverage User-Generated Content (UGC): Encourage customers to share photos and videos of their scooters and tricks. Featuring UGC builds community, provides social proof, and generates authentic content that resonates with other riders.

Social Perception

Pro Scooter Shop generally enjoys a positive reputation for its wide selection, competitive pricing, quick shipping, and outstanding customer service. It is perceived as a trustworthy and reliable business, although some potential customers desire more extensive online reviews and specific website features like a Q&A section and warranty information.

Copy Examples

• •Dial in your whip! 🤘 Whether you need a lighter deck or wider bars to stomp that new trick, we've got the gear to take your riding to the next level. Shop the latest drops from top brands now. Free shipping on ALL orders! #ProScooterShop #Scootering #RidePro
• •Ready for their first real pro scooter? Give your loved one the gift of fun and adventure with our durable and safe complete scooters for kids. We're here to help you choose the perfect ride. Start their journey today with free shipping! #KidsScooter #FirstScooter #ProScooterShop
• •🔥 UPGRADE SEASON IS ON! 🔥 Get your setup dialed for less. Take 15% off all forks, clamps, and headsets this week only. Stronger, lighter, faster—build your dream scooter now. Shop the sale!
• •What have you landed this week? Tag us @proscootershop in your clips and use #ProScooterShop for a chance to be featured on our page! We love seeing our community in action. Let's see those bangers!
• •The all-new [Brand Name] Deck just landed! 🚀 Engineered for ultimate performance, this deck is lighter than ever without sacrificing strength. Perfect for park or street, its wider base gives you more foot space for locked-in grinds and stomped landings. Get yours before they're gone!