Brand Tone

Professional and Knowledgeable, Supportive and Empowering, Quality-Oriented, Accessible and Customer-Focused, Trustworthy and Reliable

Brand Values

• •Quality
• •Innovation
• •Customer Service/Personalized Advice
• •Responsibility
• •Honesty
• •Respect
• •Commitment
• •Entrepreneurship Support
• •Safety/Compliance

Best Practices

• •Always Prioritize "Quality" and "Expertise": Ensure that copy consistently reflects the high standards of the raw materials and the company's knowledge base. Use terms like "premium," "certified," "expert-backed," "scientifically formulated" where appropriate.
• •Maintain a Supportive and Empowering Voice for Creators: Address the aspirations of entrepreneurs and artisans. Use encouraging language, offer solutions, and position PROQUIM as a partner in their success (e.g., "Let us help you bring your vision to life," "Your success is our priority").
• •Be Clear, Informative, and Professional: While supportive, the core business is B2B and involves chemical products. Clarity on product specifications, benefits, and applications is crucial. Avoid overly casual slang but maintain an accessible and helpful demeanor.
• •Highlight Colombian Roots and Compliance: Mentioning "Colombian company" and adherence to local standards (like INVIMA) can build trust and national pride, especially when targeting the local market.
• •Visually Align Copy with Brand Aesthetics: On platforms like Instagram, ensure the copy's tone (e.g., inspiring, creative-focused) complements the visual presentation of high-quality ingredients and appealing end-products. Use emojis strategically to enhance warmth and engagement without undermining professionalism. ✨🌿🧪

Social Perception

As a Reliable Supplier, Supporter of Small Businesses, Quality-Conscious, Established and Experienced

Copy Examples

• •✨ Unlock the secret to radiant skincare! Our premium-grade Niacinamide (Vitamin B3) is your key to flawless formulations. Sourced for purity, perfect for your next cosmetic creation. Quality you can trust, results your customers will love. #ProquimIndustrial #Niacinamide #CosmeticIngredients #SkincareScience #QualityRawMaterials
• •Your Vision, Our Expertise. From quality raw materials to custom maquila manufacturing, PROQUIM INDUSTRIAL S.A.S. empowers your brand's success. Let's create something exceptional together. [Learn More About Our Maquila Services]
• •Ready to Launch Your Natural Cleaning Line? 🌿 Discover the 5 Essential Raw Materials Every Eco-Conscious Brand Needs. PROQUIM INDUSTRIAL guides you from concept to creation. #NaturalCleaning #EcoFriendly #StartupSupport #RawMaterialExperts #ProquimInspires
• •Stop compromising on quality. PROQUIM INDUSTRIAL S.A.S. delivers certified raw materials for the food, cosmetic, and cleaning industries. Consistent supply, expert advice, and competitive pricing to elevate your production. Request your B2B catalog today! #IndustrialSupply #QualityAssured #ChemicalSolutions #PartnerWithProquim
• •Want to master artisanal soap making? 🧼 Join our upcoming workshop! Learn from experts, get hands-on with top-quality ingredients, and turn your passion into a business. Limited spots! Swipe Up to Register! ✨ #ProquimWorkshops #ArtisanalSoap #DIYBeauty #LearnAndCreate #EmprendimientoCreativo