Brand Tone

Professional & Expert, Avant-Garde & Fearless, Innovative, Inclusive & Expressive, Confident & Edgy

Brand Values

• •Limitless Self-Expression
• •Artistry & Creativity
• •Innovation
• •Empowerment
• •Individuality

Best Practices

• •Embrace Active, Evocative Language: Use strong verbs and vivid descriptions that convey energy, creativity, and transformation. Avoid passive or generic phrasing.
• •Speak to Aspirations, Not Just Problems: While addressing hair concerns, focus on the desired outcome of self-expression, confidence, and artistic freedom.
• •Maintain a Confident and Authoritative Voice: Position the brand as an expert and a leader in hair innovation, but without being condescending.
• •Incorporate a Touch of Provocation: Encourage stepping outside comfort zones and experimenting with style, aligning with the 'rule-breaker' ethos.
• •Ensure Visuals and Text are Cohesive: The bold, artistic imagery often used by the brand should be matched by equally daring and expressive copy.

Social Perception

Trusted by Professionals, High-Quality Products, Fashion-Forward & Trendy, Aspirational, Established & Reputable

Copy Examples

• •Don't just follow trends. Create them. Sebastian Professional: Fuel Your Fearless.
• •Your hair is your canvas. Our tools, your masterpiece. Sebastian Professional - Limitless Self-Expression.
• •Beyond the salon chair. Beyond expectations. Sebastian Professional - Innovate Your Style.
• •Unleash your alter ego. Define your edge. Sebastian Professional - Hair With No Limits.
• •For the rule-breakers, the style-shapers, the visionaries. Sebastian Professional - Craft Your Signature.