Brand Tone

Friendly and Approachable, Confident and Experienced, Stylish and Fashion-Conscious, Helpful and Customer-Oriented, Potentially Humorous/Informal

Brand Values

• •Quality and Durability
• •Style and Design
• •Customer Satisfaction
• •Innovation
• •Collaboration

Best Practices

• •Develop a Clear Tone of Voice Guide: Document the brand's personality, key message pillars, preferred vocabulary (and words to avoid), and provide examples. This ensures everyone writing for the brand is aligned.
• •Prioritize "Stylish Protection": Consistently weave in the dual benefit of fashionable design and robust protection in product descriptions, ads, and social media content.
• •Emphasize Customer-Centric Language: Use "you" and "your" frequently. Highlight benefits like the lifetime warranty and "no-fuss" service to show you value the customer's experience and peace of mind.
• •Incorporate a Touch of Confident Friendliness: Write with a knowledgeable yet approachable tone. Avoid overly technical jargon unless explaining a specific material benefit. Allow for a hint of lightheartedness or humor where appropriate (like the "funny & informative" newsletters).
• •Showcase Collaborations Authentically: When featuring partner brands like Ted Baker, highlight the shared commitment to quality and style, making the collaboration feel natural and value-driven for the customer.

Social Perception

Positive for Quality and Style, Good Customer Service, Reliable, Trusted Partner, Mid-Range to Premium

Copy Examples

• •Homepage Banner: "Your tech's new best friend? Stylish protection that lasts. Discover cases designed with passion, backed by our lifetime warranty. Dress your device."
• •Product Description (Ted Baker collaboration): "Turn heads and protect your tech. This genuine Ted Baker case isn't just a pretty face – it’s crafted for life's bumps and drops, all while showcasing iconic style. Because your phone deserves to be as fashionable as you are."
• •Social Media Post (Instagram): "Coffee, phone, perfect case. ☕📱✨ We're all about those everyday essentials that blend seamlessly with your style and stand up to the daily grind. What Proporta case is rocking your world today? Tag us! #ProportaStyle #TechFashion #MadeForLife"
• •Email Subject Line (Promotion): "Oops-proof your phone in style! 😉 Our latest collection just dropped."
• •About Us Snippet: "For over 20 years, we've been geeking out on creating the perfect accessories – blending top-notch protection with the freshest styles from brands you love (hello, Ted Baker!). We’re Proporta, and we’ve got your tech covered, beautifully."