Brand Tone

aspirational, creative, and principled

Brand Values

• •Honesty
• •Integrity
• •Sacrifice
• •Balance
• •Sustainability
• •Artistic Fusion
• •Collaboration
• •Mindful Production
• •Authenticity

Best Practices

• •Lead with the "Why": Every piece of copy, from a product description to a social media post, should connect back to the brand's core mission of fusing fashion, art, and music. Don't just sell a t-shirt; sell a piece of a larger creative movement.
• •Unify Social Media Presence: Transition from the personal Facebook profile to a professional Facebook Business Page. Ensure all social media bios (@prophet.co_, TikTok, etc.) clearly state the brand's identity as "A Fashion & Media Brand inspired by art and music" to create a cohesive image.
• •Amplify the Artist Connection: Leverage the relationship with DiV more explicitly. Run "takeovers" on Instagram where the artist shares their creative process, create Spotify playlists curated by the brand, and consistently cross-promote between the apparel and music channels.
• •Speak the Language of Your Values: Instead of just listing values, demonstrate them. When discussing sustainability, explain why print-on-demand matters. When talking about collaboration, tell the story of the artist you're working with. This builds authenticity and trust.
• •Engage Your Community as Co-Creators: Use aspirational and inclusive language. Ask questions in captions ("What song is the soundtrack to your life right now?"). Encourage user-generated content by creating a specific hashtag (e.g., #InProphet) and feature fans on your social feeds. This reinforces the "media" aspect of the brand and builds a loyal following.

Social Perception

niche, artist-driven lifestyle brand; primarily perceived as merchandise for artist DiV, appealing to their fanbase; may be seen as emergent or semi-professional due to fragmented social media; reputation for quality and service not yet firmly established.

Copy Examples

• •WEAR THE SOUND. This isn't just a hoodie. It's a statement. Inspired by the beats of DiV and designed for the creators, the dreamers, and the night-thinkers. Made with a sustainable cotton-poly blend, because our principles are woven into everything we do. Tap to shop the new collection. #ProphetApparel #FashionxMusic #WearYourStory
• •In a world of noise, find your signal. The 'Balance' tee is the result of a collaboration with Ukrainian digital artist @skeevaa, translating our core value of balance into a wearable piece of art. Crafted from 100% pre-shrunk cotton for a lightweight, durable fit that moves with you. This product is made on-demand to honor our commitment to sustainability. Thank you for making a thoughtful purchasing decision.
• •Subject: It's Time. Welcome to Prophet Festival. Body: For two years, we've been building a community at the intersection of fashion, art, and music. Now, we're bringing it to life. Announcing the first-ever Prophet Festival a celebration of the sounds that inspire us and the style that defines us. Featuring a headline set by our own DiV and a lineup of visionary artists. Subscribers get early access to tickets. This is our 'thank you' to you, the believers.
• •Honesty. Integrity. Sacrifice. Balance. Sustainability. To us, these aren't just words on a screen; they are the principles we were built on. We partner with artists we believe in and use materials we can stand behind, creating pieces that last. We are Prophet. We are a Fashion and Media brand for those who live with intention.
• •Visual: Quick cuts showing the design process: a digital sketch of a new design on a tablet, screen printing a shirt, the shirt being packed, and finally worn by someone at a DiV music show. On-Screen Text: From Concept -> Creation -> Community. Sound: An energetic, unreleased track from DiV. Caption: The journey of every Prophet design. Built on music, made for you. #ProphetApparel #BehindTheScenes #Streetwear #Art #Music