Brand Tone

The brand communicates in a friendly, accessible, and fashion-forward tone. The language used on the website and social media is inviting and aims to make the shopping experience feel personal and enjoyable, creating a sense of exclusivity and community.

Brand Values

• •Accessibility: Offering modern and unique styles at affordable prices.
• •Femininity: A focus on creating a feminine and stylish aesthetic.
• •Quality: Emphasizing premium materials and excellent craftsmanship.
• •Customer Connection: Actively engaging with customers through social media and newsletters, fostering a sense of community.

Best Practices

• •Maintain a Friendly and Approachable Tone: Use conversational language that makes the customer feel like they are talking to a friend.
• •Highlight Individuality: Emphasize how Proper Pieces helps customers express their unique style.
• •Focus on the "Why": Instead of just describing the product, explain how it will make the customer feel (e.g., confident, stylish, unique).
• •Use Inclusive Language: Ensure that the language used is welcoming to all women, regardless of size or style preference.
• •Be Consistent Across All Channels: The brand's voice and messaging should be consistent across the website, social media, and any other marketing materials.

Social Perception

The public perception of Proper Pieces is that of a trendy and affordable online boutique. Customer reviews and social media interactions indicate that shoppers appreciate the unique and stylish clothing options that allow them to stand out. The brand is seen as a go-to for those looking for fashionable pieces that are not mass-produced.

Copy Examples

• •Define your style with our new collection. Unique pieces that speak to you.
• •Feminine, modern, and uniquely you. Discover the art of dressing well with Proper Pieces.
• •From brunch to boardroom, our new arrivals have you covered. Shop now for a style that's all your own.
• •The perfect outfit does exist. Find yours at Proper Pieces and make every moment a fashion statement.
• •Join the Proper Pieces community and get exclusive access to our latest collections and special offers.