Brand Tone

Inclusive and Welcoming, Enthusiastic and Passionate, Informative and Guiding, Modern and Lifestyle-Oriented, Approachable and Friendly

Brand Values

• •Choice and Variety
• •Quality
• •Inclusivity
• •Mindful Consumption
• •Discovery and Exploration
• •Revolutionizing the Market

Best Practices

• •Speak to Inclusivity: Always use language that welcomes everyone, whether they are fully sober, moderating, or just exploring. Avoid judgmental or exclusive phrasing.
• •Emphasize Discovery and Quality: Highlight the adventure of trying new, high-quality craft non-alcoholic beverages. Use descriptive language that focuses on taste, aroma, and the craft behind the products.
• •Stay Positive and Uplifting: Focus on the benefits and joys of mindful drinking – clarity, wellness, enjoying social occasions without hangovers, etc. Maintain an enthusiastic and encouraging tone.
• •Be Informative but Approachable: Provide helpful information about products, trends (like "Sober October" or "Flex Drinking"), and the NA lifestyle without being preachy or overly technical. Make it easy for newcomers to understand and engage.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone used in website copy, social media captions, email newsletters, and ad campaigns is harmonious. This builds trust and brand recognition. Regularly review content across all platforms to ensure alignment.

Social Perception

Trusted Retailer, Resource for the Sober Curious Community, Provider of Quality Alternatives, Innovator and Market Leader, Convenient

Copy Examples

• •Headline: Explore a World of Flavor, Minus the Alcohol. Body: Tired of the same old routine? Dive into ProofNoMore, your Sober Superstore, and discover hundreds of craft non-alcoholic beers, wines, and spirits. Adventure awaits in every sip. #MindfulDrinking #ProofNoMore
• •Headline: Keep the Cheers, Lose the Regrets. Body: Whether you're sober, sober curious, or just taking a night off, our curated collection ensures you never miss out on a great drink. Taste the best in non-alcoholic craft beverages. #SoberCurious #CelebrateEverything
• •Headline: Why Choose? Have it All (Without the Alcohol!). Body: At ProofNoMore, we believe in endless options. From rich NA stouts to crisp alcohol-free IPAs and elegant zero-proof wines, find your new favorite today. What are you exploring next? #VarietyIsTheSpice #NAFavourites
• •Headline: Join the Mindful Drinking Movement. Body: Experience the joy of a clear head and a happy palate. ProofNoMore brings you expertly crafted non-alcoholic drinks that taste as good as they make you feel. Shop our collection and redefine your drink. #ProofLessEnjoyMore #HealthyLifestyle
• •Headline: Your Journey into Non-Alcoholic Starts Here. Body: Feeling overwhelmed by the world of NA drinks? Let us be your guide! Discover artisan producers, unique flavors, and the perfect alcohol-free option for any occasion. Welcome to ProofNoMore. #DiscoverNA #ExpertlyCurated