Brand Tone

Energetic, health-focused, trustworthy, and slightly playful

Brand Values

• •Health & Nutrition: High-protein, high-fiber, low-sugar snack made with quality, natural ingredients.
• •Quality & Texture: Unique "crunchy" texture.
• •Clean Ingredients: Natural ingredients like nuts, seeds, and green tea extract.
• •Taste: Delicious and satisfying snack.
• •Effectiveness: Supporting fitness goals and dietary needs.

Best Practices

• •Balance Indulgence with Health Benefits: While the "candy bar" aspect is a hook, always follow through with the nutritional benefits (high protein, low sugar, fiber, natural ingredients).
• •Highlight the Nutritional Profile: Emphasize the high protein and fiber content, and low sugar to appeal to health-conscious consumers.
• •Focus on Taste and Texture: Reiterate positive feedback on taste, often comparing it favorably to candy bars, and emphasize the crunchy texture.
• •Address Dietary Needs: Target specific dietary needs like diabetes or PCOS by highlighting the low sugar content and natural ingredients.
• •Reinforce Trustworthiness: Ensure claims are backed by facts and highlight the natural ingredients to build trust among consumers seeking healthy options.

Social Perception

Perceived as a genuinely healthy snack option that doesn't compromise on flavor, making it easier to stick to health goals. Gaining trust among consumers looking for options suitable for diabetics or those with PCOS. Positive reviews highlight great taste and crunchy texture.

Copy Examples

• •Snack on that!
• •Get your crunch on!
• •Fuel your body with our crunchy protein bars, packed with natural goodness and low in sugar!
• •Craving a guilt-free treat? ProGNS bars combine the taste you love with the nutrition you need.
• •The perfect snack for athletes, gym-goers, and anyone seeking a delicious and healthy boost!