Brand Tone

Reassuring and Supportive, Professional and Knowledgeable, Benefit-Oriented and Confident, Direct and Transparent, Community-Focused

Brand Values

• •Client Comfort and Pain Management
• •Quality and Efficacy
• •Safety and Natural Ingredients
• •Artist Collaboration and Support
• •Professionalism and Trust
• •Enhanced Artistic Outcome

Best Practices

• •Focus on Solutions and Benefits: Consistently highlight how Pro Numb solves the problem of tattoo pain and what tangible benefits users (both clients and artists) will experience (e.g., longer sessions, less stress, better art).
• •Use Reassuring and Empowering Language: Employ words that instill confidence and reduce anxiety, such as 'comfort,' 'relax,' 'confidence,' 'manageable,' 'empower.'
• •Maintain Professional Credibility: Regularly mention that the product is artist-designed, studio-trusted, and formulated with quality, safe ingredients (like being organic and FDA-compliant with lidocaine levels).
• •Be Authentic and Transparent: Especially when discussing ingredients or comparing to alternatives, be direct and honest. Share real testimonials and experiences. If addressing potential concerns (like skin sensitivity), provide clear information and usage instructions.
• •Educate Your Audience: Provide informative content about how the product works, the benefits of a less painful experience (e.g., reduced stress, better healing), and how to use it correctly for optimal results. This reinforces expertise and builds trust.

Social Perception

Positive customer reviews, appreciation by tattoo artists, effective for painful areas, seen as a reliable solution, some skepticism/mixed reviews in the broader market.

Copy Examples

• •Headline: Sit Longer, Create Bolder. Your Art Deserves a Pain-Free Canvas. Body: Pro Numb Tattoo Spray empowers you to endure longer sessions and tackle those sensitive spots with confidence. Designed by artists, for artists and clients alike. Experience the difference of our fast-acting, organic formula. #ProNumb #TattooPainRelief #InkComfort
• •Headline: Don't Let Pain Dictate Your Ink. Take Control with Pro Numb. Body: Ready for that dream piece but worried about the pain? Pro Numb offers effective, lasting numbness once the skin is open, so you can relax and let your artist work their magic. Less wincing, more art. Discover pain-free tattooing. #TattooNumbing #FearlessInk #ProNumbExperience
• •Headline: Artist Approved. Client Preferred. The Secret to Smoother Sessions. Body: Trusted by over 2,500 studios, Pro Numb Tattoo Spray is the professional's choice for minimizing discomfort, reducing swelling, and ensuring vibrant results. Our organic formula is tough on pain but gentle on skin. Elevate your tattoo experience. #ProfessionalTattoo #OrganicNumbing #TattooAftercare
• •Headline: More Time Under the Needle, Flawless Results. Body: Pro Numb helps you stay comfortable and still, allowing your artist to achieve intricate details and perfect saturation without the rush. Get the tattoo you've always wanted, without the pain compromise. Quality ink starts with comfort. #DetailedTattoos #PainFreeJourney #ProNumbQuality
• •Headline: Unlock Your Tattoo Potential. Pain Shouldn't Be a Barrier. Body: From sensitive placements to full-day sessions, Pro Numb Tattoo Spray is your partner for a more manageable and enjoyable tattoo experience. Our fast-acting formula means less pain and more focus on the art you love. #TattooComfort #InkWithoutLimits #ProNumbSpray