Brand Tone

Friendly, Encouraging, and Creative

Brand Values

• •Quality and Innovation
• •Customer-Centricity
• •Community and Creativity
• •Accessibility

Best Practices

• •Be a Creative Partner, Not Just a Seller: Frame your communication as a source of inspiration and support. Share tips, tutorials, and ideas that empower your customers to create.
• •Use a Conversational and Approachable Language: Write as if you were talking to a creative friend. Use emojis where appropriate, and don't be afraid to show excitement and passion.
• •Highlight Customer Creations: Regularly feature user-generated content on your social media and website. This not only provides social proof but also reinforces your value of community and makes your customers feel seen and appreciated.
• •Maintain Transparency and Responsiveness: Be upfront about product information, pricing, and promotions. Respond to comments and questions on social media in a timely and friendly manner. This builds trust and strengthens your relationship with your audience.
• •Ensure Visual Consistency: Use a consistent color palette, typography, and style of photography across all your platforms. Your visuals should reflect the creativity, quality, and vibrancy of your brand.

Social Perception

Promo Viniles Panamá is widely perceived as a reliable and high-quality supplier of materials for personalization and crafts in Panama. Customers view them as a "one-stop-shop" for their crafting needs, appreciating the wide range of products and the excellent customer service. The brand is seen as being at the forefront of the industry, continuously introducing new products and technologies. Their active and friendly social media presence has cultivated a loyal following and a strong sense of community around the brand.

Copy Examples

• •✨ Bring your ideas to life with our new holographic vinyls! ✨ Swipe to see the magic and tell us in the comments what you would create with them. #PromoVinilesPanama #NewProducts #CreateWithoutLimits
• •Want to take your designs to the next level? 🚀 With our DTF printing service, your fabric creations will have more vibrant colors and incredible durability. Quote your project with us today! #DTFPanama #Personalization #PromoViniles
• •This month, creativity has its reward! 🎨 Buy 2 vinyls from our "Summer" collection and get the 3rd one FREE! Don't miss this opportunity to fill your projects with color. #CreativeSummer #PromoViniles #Offer
• •(Video shows a quick tutorial on applying glitter vinyl to a mug) Voiceover: Did you know you can create spectacular mugs like this at home? You just need our glitter vinyl and your home iron. Step-by-step on our blog! Link in bio. #DIY #PanamaCrafts #PromoVinilesTips
• •Subject: We love what you do! 😍 Hi [Customer Name]! This month, we want to highlight the incredible work of our community. Check out these creations shared with us! It inspires us to see everything you achieve with our materials. Do you have a project you'd like to share? Tag us on Instagram as @promoviniles. Keep creating! The Promo Viniles Panamá Team