Brand Tone

Professional & Direct, Helpful & Solution-Oriented, Value-Driven, Approachable

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Reliability & Trustworthiness
• •Variety & Choice
• •Efficiency

Best Practices

• •Prioritize Clarity and Conciseness: Get straight to the point. Business customers appreciate information that is easy to understand and act upon. Avoid overly elaborate language or jargon where simpler terms suffice.
• •Always Highlight Value: Whether it's price, quality, range, or service, ensure the copy consistently communicates the benefits and value Promosmart offers to its clients. Frame features as solutions to their promotional needs.
• •Maintain a Professional yet Approachable Demeanor: While the primary audience is businesses, the individuals reading are still people. Use a respectful, professional tone, but don't be afraid to be helpful and friendly, especially in direct communications or social media interactions.
• •Focus on Solutions and Benefits: Instead of just listing products, explain how they can help businesses achieve their marketing goals (e.g., "Increase brand visibility with our vibrant custom tote bags," "Show appreciation with our premium executive gifts").
• •Develop Key Messaging Pillars: Create a short list of core messages that reflect your brand values (e.g., "Australia's Best Value Promotional Products," "Your Trusted Partner for Branded Merchandise," "Quality You Can See, Prices You Can Afford"). Ensure these themes are woven consistently throughout all copy, from website content to ad campaigns.

Social Perception

As a Supplier, Price & Variety Focus, Functional & Practical, Generally Positive but Low Key

Copy Examples

• •Headline for a new eco-friendly product range: Promote Your Brand Sustainably. Explore Our New Eco-Friendly Collection – Quality You Can Trust, Prices You’ll Love.
• •Social media post for a seasonal offer: Gear up for your end-of-year campaigns! Get 15% off all custom notebooks and pens until November 30th. Smart branding, smarter prices. #PromoSmartDeals #CorporateGifting
• •Website banner about their service: Your Partner in Promotion. Find the perfect branded merchandise with expert advice and Australia's best prices. Get a free quote today!
• •Email subject line for a returning customer: Ready for Your Next Promotion, [Client Name]? Discover Fresh Ideas at Promosmart.
• •Product description snippet for a tech gadget: Stay charged and top-of-mind. This sleek power bank offers prime branding real estate and reliable performance, making it an ideal corporate gift. Quality tested, budget-approved.