Brand Tone

Playful and Youthful, Approachable and Friendly, Empowering and Inclusive, Trendy and Current, Informative and Helpful

Brand Values

• •Affordability & Accessibility
• •Quality
• •Self-Expression & Individuality
• •Inclusivity & Diversity
• •Innovation
• •Simplicity
• •Kindness & Consciousness

Best Practices

• •Know Your Audience, Speak Their Language: Use language, emojis (appropriately), and references that resonate with a youthful, trend-aware audience. Keep it conversational and avoid overly formal or technical jargon.
• •Emphasize "You" and Empowerment: Focus copy on the customer, their creativity, and how the products help them express themselves (e.g., "Unleash *your* inner sparkle," "Create looks that are unapologetically *YOU*").
• •Keep it Light, Playful, and Positive: Inject fun and enthusiasm into the copy. Use exclamation points judiciously for excitement. Highlight the joy and creativity in makeup.
• •Be Authentic and Transparent: If products are vegan, cruelty-free, or have other key benefits, state it clearly and proudly. Simplicity and honesty in messaging build trust.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the vibrant, colorful, and energetic visuals used on the website and social media. Consistency across all touchpoints reinforces brand identity.

Social Perception

Positive (Implied), Youth-Oriented, Value for Money, Italian Roots, Growing International Presence, Engaged with Trends

Copy Examples

• •✨ Unleash your inner sparkle! ✨ Our NEW 'Cosmic Dream' collection just landed. Get ready to play, create, and shine your way. Affordable, vegan, and all kinds of vibrant. What look will you dream up first? #MinyCosmetics #CosmicDream #BeYourself #AffordableGlow
• •🤯 Hack your festival look! 🤫 Watch how @[InfluencerName] uses our 'ColorBurst' palette to create 3 epic looks in under 60 secs. Link in bio to grab yours – beauty that pops without breaking the bank! #MinyMakeup #FestivalVibes #EasyBeauty #MakeupHack
• •Beauty shouldn't be complicated or cost a fortune. At Miny Cosmetics, we believe in fun, freedom, and makeup that lets your true colors shine through. High-quality, cruelty-free goodies to amplify YOUR amazing. Discover your new faves today! [Link to website] #MinyItalia #SimpleBeauty #ExpressYourself
• •Your daily dose of 'wow'! This isn't just an eyeshadow palette; it's your new BFF for every mood and moment. From subtle day vibes to dazzling night-out glam, create looks that are unapologetically YOU. Packed with pigment, easy to blend, and always affordable. Go on, make some magic! ✨ (Oh, and it's vegan too!)
• •Hey Gorgeous! 😉 Treat Yourself (Your Wallet Will Thank You!)