Brand Tone

Scientific/Authoritative, Confident/Disruptive, Performance-Oriented/Aspirational, Health-Conscious/Clean, Direct/Informative

Brand Values

• •Innovation & Scientific Rigor
• •Efficacy & Performance
• •Quality & Purity
• •Health & Wellness
• •Transparency/Education

Best Practices

• •Prioritize Science & Data: Always lead with or substantiate claims with references to clinical trials, patented formulas, and scientific research to maintain an authoritative and credible tone.
• •Emphasize "Rethink Protein™": Consistently use this tagline and the underlying message of challenging old norms (like whey) with a scientifically superior alternative to reinforce the disruptive and confident tone.
• •Highlight Clean & Certified Benefits: Regularly mention "NSF Certified for Sport®," "plant-based," "sugar-free," "low-calorie," and other purity aspects to appeal to the health-conscious consumer and underscore quality.
• •Showcase Real Results & Endorsements: Use testimonials from athletes, health experts, and satisfied customers, focusing on tangible benefits like faster recovery and increased strength, to make the performance-oriented tone relatable and aspirational.
• •Maintain Clarity and Directness: Avoid overly complex jargon where possible, but be precise when explaining the science. Ensure the core message of superior efficacy and clean ingredients is easily understood, reinforcing an informative and trustworthy tone.

Social Perception

As a Game-Changer/Superior Alternative, Scientifically Credible, Effective for Recovery and Performance, High Quality & Clean, Premium Product

Copy Examples

• •Headline: Stop Wasting Workouts. Start Building with Promino. Body: Tired of whey’s empty promises and digestive drama? Promino’s patented EAA formula is clinically proven to be 2X more effective at building muscle, even at rest. Fuel smarter, recover faster, and see the results you demand. Rethink Protein™. (Tone: Confident, Performance-Oriented, Direct)
• •Headline: The Science of Strength. The Purity of Promino. Body: Backed by 20+ years of research and NSF Certified for Sport®, Promino delivers a precise, plant-based amino acid blend for unparalleled muscle synthesis. Zero sugar, zero bloat, all results. Elevate your performance with clinically proven nutrition. (Tone: Scientific, Health-Conscious, Authoritative)
• •Headline: Elite Athletes Trust Promino. Shouldn't You? Body: From NHL champions to MLB legends, top athletes are switching to Promino for superior muscle recovery and strength gains. Our patented formula gives you the edge, without the compromise. Join the protein revolution. (Tone: Aspirational, Confident, Performance-Oriented)
• •Headline: More Muscle, Less Guesswork. That's Promino. Body: Don't just take protein, *activate* muscle growth. Promino’s advanced EAA blend provides the essential building blocks your body needs, with 100% absorbency and clinically proven results. Clean, effective, and designed for your peak. (Tone: Direct, Informative, Health-Conscious)
• •Headline: Rethink Your Recovery. Rebuild with Promino. Body: Why settle for slow and outdated? Promino’s groundbreaking, plant-based formula accelerates muscle repair and reduces downtime significantly more effectively than whey. Experience the future of protein supplementation – your body will thank you. (Tone: Disruptive, Performance-Oriented, Scientific)