Brand Tone

Professional, Practical, Supportive

Brand Values

• •Quality and Durability
• •Innovation and Practicality
• •Professionalism and Efficiency
• •Customer Focus & Support
• •Hygiene

Best Practices

• •Use language and address pain points that resonate with their daily challenges and needs (e.g., "on-set," "kit essentials," "hygiene," "durability").
• •Use action-oriented language.
• •Emphasize Quality and Durability: Consistently weave in terms related to the high-quality materials and construction of the products, reinforcing their value and longevity for professional use.
• •Offer tips, showcase user-generated content, and use encouraging language that fosters a sense of community.
• •Highlight the 'Designed by MUAs for MUAs' aspect, focusing on durability, hygiene, and ultimate practicality.

Social Perception

High-Quality Organizers; Good Customer Service; Versatile; Trusted by Professionals

Copy Examples

• •"Innovative, durable makeup products designed by a professional makeup artist."
• •"Explore our latest arrivals, designed with your demanding schedule in mind, and remember to use your exclusive Pro Artist discount."
• •"Worldwide flat-rate shipping."
• •"Secure payment options."
• •"Friendly customer support."