Brand Tone

Professional, Expert, Reliable, Trustworthy, Approachable (especially on TikTok/social media engagement), Proudly Australian

Brand Values

• •Quality
• •Durability & Performance
• •Expertise & Innovation
• •Customer Service & Support
• •Partnership & Trust

Best Practices

• •Prioritize "Quality" and "Reliability": Ensure these core values are consistently reflected in product descriptions, taglines, and informational content. Use words like "durable," "precision," "high-performance," "trusted," and "tested."
• •Maintain a Professional and Knowledgeable Voice: Use clear, concise language. Provide detailed specifications and benefits, demonstrating expertise. Avoid overly casual slang in primary communications (website, brochures), but allow for slightly more relaxed engagement on appropriate social media platforms like TikTok, while still focusing on product value.
• •Highlight Australian Heritage and Focus: Subtly weave in the "Australian owned and operated" aspect and address the needs of the Australian market (e.g., "Built for Aussie Conditions").
• •Emphasize Longevity and Partnerships: Leverage the company's history (since 1981) and long-standing relationships with reputable brands to build trust and authority.
• •Be Customer-Centric in Support and Information: While expert, ensure the language is accessible enough for a range of users. Frame information around solving customer problems or enhancing their work/projects. Clearly state customer support commitments.

Social Perception

As a Distributor of Quality Brands, Supplier to Professionals and Specialists, Reliable for Specific Needs (e.g., Generators), Emerging Direct Engagement

Copy Examples

• •Promac Tools: Powering Australian Trades for Over 40 Years. Since 1981, Promac Tools has been the trusted partner for professionals, delivering high-quality tools and machinery that stand the test of time. Experience the Promac difference – tools that last…longer.
• •Uncompromising Quality. Unbeatable Performance. That's the Promac Promise. We exclusively import and distribute world-renowned brands like Tormek, SOLA, and Armeg, alongside our own rigorously tested Promac generators. Equip yourself with tools engineered for excellence.
• •Precision You Can Rely On. Expertise You Can Trust. From SOLA's industry-leading measuring tools to Tormek's unparalleled sharpening systems, Promac Tools brings you the innovation and precision demanded by Australian conditions. Got a question? Our expert team is here to help.
• •Your Project Deserves the Best. Promac Delivers. Don't settle for less. Promac Tools provides access to premium tool solutions, ensuring every job is done right. Explore our extensive range, from power tool accessories to robust site generators.
• •Built Tough for Aussie Conditions: Promac Generators. Power your site, trip, or workshop with Promac Generators. Engineered to meet the highest Australian standards and backed by a 3-year Macht Engine warranty and nationwide support. Reliable power, wherever you need it.