Brand Tone

Scientific & Authoritative, Educational & Informative, Aspirational & Transformative, Supportive & Encouraging, Premium

Brand Values

• •Scientific Validation
• •Health & Longevity
• •Efficacy & Results
• •Quality & Natural Ingredients
• •Empowerment through Knowledge
• •Innovation

Best Practices

• •Lead with Science, Explain with Clarity: Always ground claims in the scientific backing of ProLon, referencing research, Dr. Longo, or clinical findings. However, translate complex scientific concepts into easily understandable benefits for the consumer.
• •Focus on Transformation and Benefits, Not Just Features: While the kit's contents are features, the copy should emphasize the transformative outcomes: renewed energy, cellular health, weight loss, mental clarity, and enhanced longevity.
• •Use Authoritative yet Accessible Language: Maintain a professional and credible tone. Avoid overly casual slang or unsubstantiated hype. Use precise terms where appropriate (e.g., 'autophagy,' 'metabolic health') but ensure they are contextualized or briefly explained if targeting a broader audience.
• •Acknowledge the Journey, Offer Support: Be realistic that a 5-day fast, even mimicking, is a commitment. Frame it as an empowering challenge and highlight the support systems available (coaching, community, detailed guides) to build trust and encourage completion.
• •Maintain a Premium and Clean Aesthetic: Ensure all written content is complemented by high-quality visuals and a clean, professional design that reflects the premium nature of the product and its scientific integrity.

Social Perception

Credibility, Effectiveness, Challenging but Rewarding, Premium Product/Investment, Influencer Approved, Support System, Not a Quick Fix, but a Tool for Change

Copy Examples

• •Headline: Unlock Your Cellular Potential. Body: Discover ProLon: the 5-Day Fasting Mimicking Diet, born from decades of research at the University of Southern California. Nourish your body while triggering profound cellular rejuvenation. Experience the science of renewal.
• •Headline: The 5-Day Reset Your Body Craves. Body: Feeling sluggish? Ready for a change? ProLon’s expertly designed meal program helps you shed weight, particularly stubborn visceral fat, boost energy, and enhance mental clarity – all with delicious, plant-based foods. It's fasting, reimagined.
• •Headline: Clinically Proven. Real Results. Body: Trust the science. ProLon is the only Fasting Mimicking Diet patented for its health benefits and backed by extensive clinical trials. Join thousands in the UK experiencing fat-focused weight loss and metabolic revitalisation.
• •Headline: More Than Weight Loss: Invest in Your Longevity. Body: ProLon is your partner in healthy aging. Our 5-day program supports your body’s natural ability to clean out old cells and regenerate newer, healthier ones, promoting long-term wellness from the inside out.
• •Headline: Your Guided Journey to a Healthier You. Body: Embark on your ProLon experience with everything you need conveniently packed, day-by-day. Plus, access our supportive community and nutritional coaching to guide you every step of the way. Start your transformation with confidence.