Brand Tone

Elegant, Artisanal, Traditional, Heritage-Rich, Warm, Inviting, Quality-Focused, Trustworthy, Passionate, Creative

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Craftsmanship & Artistry
• •Customer Satisfaction
• •Passion
• •Authenticity
• •Sharing & Respect
• •Innovation

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of the brand's long history (since 1940) and the artisanal nature of its products. Use phrases that evoke tradition, skill, and dedication.
• •Use Elegant and Evocative Language: Choose words that reflect the premium quality and sensory experience of the pastries (e.g., "exquisite," "delectable," "sumptuous," "handcrafted," "velvety," "crisp").
• •Maintain a Warm and Welcoming Voice: Even with an elegant tone, ensure the communication feels approachable and friendly, reflecting the positive customer service experiences often reported. Address customers with respect and enthusiasm.
• •Focus on Quality and Freshness: Continuously highlight the commitment to using the finest ingredients and the freshness of the products. This reinforces trust and justifies the premium positioning.
• •Showcase Visual Appeal: Accompany copy with high-quality, appetizing visuals that align with the elegant and artisanal brand image. The copy should complement and enhance what customers see.

Social Perception

Highly Regarded, Premium Quality, Reliable & Established, Good Value (for the quality), Local Gem

Copy Examples

• •Headline: Since 1940, Crafting Memories, One Exquisite Bite at a Time. Body: Discover the legacy of Maison Rolland. Each pastry is a testament to generations of passion, the finest ingredients, and the art of French patisserie. Indulge in a tradition of taste.
• •Headline: Elevate Your Everyday with a Touch of Rolland Magic. Body: From our oven to your heart. Whether it's a morning croissant that melts in your mouth or a showstopping cake for your celebration, find your moment of pure delight at Pâtisserie Rolland. Because every day deserves a little sweetness.
• •Headline: The Art of Perfection, Baked Fresh for You. Body: At Maison Rolland, we don't just bake; we create. Experience the meticulous craftsmanship and innovative flavors that make our pastries renowned. Quality you can see, taste, and savor.
• •Headline: More Than a Pâtisserie, It's a Rolland Experience. Body: Step into a world where passion meets pastry. For over 80 years, we've been sharing our love for authentic, handcrafted delights with you. Visit us and taste the difference dedication makes.
• •Headline: Your Celebrations, Our Masterpieces. Body: Entrust Maison Rolland with the sweet moments that matter most. From bespoke wedding cakes to delightful catering, we bring elegance and exceptional taste to every occasion. Let's create something beautiful together.