Brand Tone

enthusiastic, knowledgeable, and customer-focused

Brand Values

• •Quality
• •Performance
• •Customer Satisfaction
• •New Zealand Owned
• •Expertise/Passion

Best Practices

• •Speak the Enthusiast's Language: Use terminology and references that resonate with car lovers and performance vehicle owners (e.g., "spoolyboi," "godsmotor," specific engine codes like RB26, SR20).
• •Highlight Quality and Performance: Consistently emphasize the high-quality nature of the parts and their impact on vehicle performance.
• •Maintain an Engaging and Approachable Voice: Especially on social media, keep the tone conversational and passionate. Ask questions to encourage interaction.
• •Showcase, Don't Just Tell: Use visuals (high-quality images and videos of products, customer cars, installations) to support the copy and demonstrate the products in action.
• •Emphasize NZ Identity (Subtly): Reinforce the "New Zealand owned" aspect where appropriate to build local connection and trust.

Social Perception

Positive Customer Experiences, Reliable Supplier, Engaged with Car Enthusiast Community

Copy Examples

• •Unleash your ride's true potential! 🚀 Shop Prolink Performance for top-tier parts and get ready to dominate the road. #PerformanceParts #NZCarScene
• •Genuine Nissan parts, right here in NZ. 👌 Keep your performance machine purring with authentic quality from Prolink Performance. #NissanPerformance #OEMparts
• •Building your dream JDM? We've got the Aeroflow gear to make it happen. 🔥 Quality parts, expert advice. That's the Prolink promise. #JDMlife #Aeroflow
• •Weekend project ready? 🛠️ Get fast shipping on all performance parts from Prolink Performance. Less waiting, more driving. #CarModsNZ #FastShipping
• •From the track to the street, Prolink Performance fuels your passion. High-quality parts for serious enthusiasts. What are you building next? #CarEnthusiast #PerformanceDriven