Brand Tone

Helpful & Knowledgeable, Customer-Focused & Approachable, Established & Trustworthy, Enthusiastic & Passionate, Direct & Informative

Brand Values

• •Customer Satisfaction
• •Expertise & Passion
• •Heritage & Experience
• •Family Business Ethics
• •Quality Products
• •Transparency & Affordability

Best Practices

• •Prioritize Genuine Helpfulness: Ensure all copy, from product descriptions to social media posts, aims to genuinely assist the customer, offering solutions and clear information rather than just pushing sales. This reinforces the "Helpful & Knowledgeable" tone.
• •Showcase Staff Expertise & Passion: Regularly feature content that highlights the team's knowledge and involvement in skating sports (e.g., staff picks, how-to guides, Q&As). This authenticates the "Enthusiastic & Knowledgeable" aspects.
• •Adopt a Conversational, Human Voice: Write as if you're speaking directly to a fellow enthusiast. Avoid overly corporate jargon. Use clear, friendly, and approachable language consistent with a "Customer-Focused" family business.
• •Reinforce Trust Through Heritage: Subtly weave in mentions of the brand's long history and family-run status where appropriate (e.g., "About Us," email footers, anniversary posts) to build on the "Established & Trustworthy" perception.
• •Engage Actively and Empathetically: Respond to customer queries and comments on social media and review platforms promptly and with understanding. This demonstrates the "Customer-Focused" value in action and maintains approachability.

Social Perception

Highly Regarded for Customer Service, Reliable & Experienced Retailer, Comprehensive Product Source, Good Value and Quality Provider, Occasional Constructive Feedback

Copy Examples

• •Headline: Your Next Ride Starts Here. Expert Advice, Endless Options. Body: Since 1988, Proline Skates has been helping riders of all levels find their perfect gear. Our passionate team knows skates inside out. Let us guide you to your best session yet!
• •Headline: 30+ Years on Wheels & Still Rolling Strong! Body: As a family business, we’re not just selling skates; we're sharing our passion. Get honest advice, top brands, and the Proline Skates commitment to your satisfaction.
• •Headline: Stumped by Specs? Skate Gurus on Standby! Body: Wheels, decks, bearings, or boot fit – whatever your question, our team of actual skaters has the answer. At Proline Skates, we make finding the right gear easy and fun.
• •Headline: More Than a Store, We're Your Skate Family. Body: For decades, Proline Skates has been dedicated to quality gear and genuine service. We’re here to ensure you get exactly what you need to roll with confidence. Explore our collection today!
• •Headline: Fuel Your Passion with Proline Skates. Body: We carefully select the best in skates, scooters, and boards because we ride too! Experience the Proline difference: quality products, expert support, and a community that shares your stoke.