Brand Tone

Professional and Expert, Performance-Oriented, Confident and Trustworthy, Direct and Informative

Brand Values

• •Quality
• •Performance
• •Durability and Reliability
• •Customer Satisfaction
• •Expertise

Best Practices

• •Emphasize Quality and Materials: Consistently mention the use of high-grade stainless steel, HEL Performance components (where applicable), and in-house UK manufacturing. This reinforces expertise and product superiority.
• •Focus on Performance Benefits: Clearly articulate how the products improve braking (e.g., "eliminates spongy pedal feel," "reduces braking distances," "enhances reliability," "fade-free performance").
• •Use Confident and Direct Language: Avoid jargon where possible but maintain a tone of authority and expertise. Make bold claims that can be substantiated by product quality (e.g., "lifetime guarantee," "race-proven").
• •Target the Enthusiast: Speak to the "fast road, performance, track, race and rally" car owner. Understand their needs and aspirations for improved vehicle dynamics.
• •Maintain Professionalism: Ensure all copy is grammatically correct, clearly written, and presents the brand as a reliable and knowledgeable supplier in the automotive performance parts industry.

Social Perception

Generally positive; perceived as high-quality, well-made, and good value for money. Recognized within specific automotive communities, particularly those focused on performance modifications and motorsports. Known as a UK-Based Manufacturer.

Copy Examples

• •Headline: Stop on a Dime. Trust Proline. Body: Experience the pinnacle of braking precision with Proline Braided Lines. Engineered in the UK from the finest stainless steel, our lines deliver unmatched pedal feel and fade-free performance, whether on the track or the street. Upgrade your confidence. Upgrade to Proline. [Inspired by 6, 23, 26]
• •Headline: Feel the Difference. Demand Proline. Body: Eliminate spongy brakes and unlock your car's true stopping power. Proline’s race-proven braided brake lines offer superior durability and responsiveness over standard rubber hoses. Built in-house for quality you can feel. [Inspired by 2, 3, 6]
• •Headline: UK Engineered. Track Perfected. Proline Braided Lines. Body: Precision braking starts here. Our stainless steel braided brake and clutch lines are meticulously crafted in the UK, using industry-leading components for ultimate reliability and performance. Don't just upgrade your brakes, transform them. [Inspired by 1, 5, 25]
• •Headline: The Strength of Steel. The Heart of Your Brakes. Body: Your vehicle deserves the best. Proline Braided Lines provide a critical upgrade for enhanced safety and performance, resisting corrosion and expansion under pressure. Backed by our expertise and a lifetime guarantee on select lines. [Inspired by 6, 26]
• •Headline: Custom Solutions for Peak Performance. Body: Can't find an off-the-shelf solution? Proline Braided Lines specializes in custom-made brake and clutch lines, tailored to your unique vehicle and performance needs. Get the perfect fit and uncompromising quality. Contact our experts today. [Inspired by 5, 6]