Brand Tone

Professional and Reliable, Accessible and Practical, Commercial and Promotional

Brand Values

• •Quality and Variety
• •Accessibility
• •Customer-Centric Service
• •Value

Best Practices

• •Segment Your Tone: Maintain the professional, solutions-oriented tone for B2B content (website, LinkedIn if applicable) while using the accessible, practical, and engaging tone for B2C social media like TikTok and Instagram.
• •Focus on Solutions, Not Just Products: Instead of just listing product features, frame the copy around the problem it solves. For example, instead of "Powerful Degreaser," use "Eliminate Stubborn Kitchen Grease in Seconds."
• •Use a Clear and Direct Call to Action (CTA): Every piece of copy should guide the user on what to do next. Use strong, clear CTAs like "Shop Now," "Request a Quote," "Learn More," or "Visit Us in Macas."
• •Incorporate Local Identity: Continue leveraging the brand's origins in Morona Santiago. Phrases like "From Macas to your home" or highlighting their local stores can build trust and a stronger community connection, even when targeting a national audience.
• •Maintain a Consistent Visual and Verbal Brand Book: Define a simple set of guidelines for your brand's voice. For example: "Our tone is helpful, direct, and value-focused. We use clear language and avoid overly technical jargon in B2C communications. Our posts always end with a clear CTA and relevant hashtags." This ensures that anyone creating content aligns with the core brand identity.

Social Perception

The public perception of Prolimec appears to be that of a reliable, local business that has successfully expanded into the digital realm. It is seen as a go-to supplier for cleaning and household products in its local province of Morona Santiago. The lack of negative online feedback suggests a generally positive or neutral customer experience. The brand is perceived as a straightforward retailer and distributor rather than a "revolutionary" innovator, despite some website copy suggesting otherwise. Its identity is strongly tied to being a provider of essential goods for both households and businesses.

Copy Examples

• •Headline: Your Business Deserves Professional Cleanliness. Body: Keep your workspace impeccable with Prolimec. We offer integral hygiene solutions, from industrial chemicals to specialized dispensing systems. Request your personalized consultation today and optimize your resources. #ProlimecProfessional #BusinessCleaning #Ecuador
• •Image: A stylish photo of the new "Ninja" blender in a modern kitchen. Caption: ✨ Elevate your kitchen! The new Ninja Deluxe Kitchen System has arrived. Power and versatility for your recipes. Available now with nationwide shipping. Tap the link in our bio to get yours! #ProlimecHome #NinjaBlender #KitchenGoals #Ecuador
• •(Video shows a dirty floor tile and then someone easily cleaning it with a Binner product) Text on screen: Dirty floors? 😫 Problem solved! 😎 Voiceover/Caption: Stop scrubbing! With Binner Porcelain Floor Cleaner from Prolimec, your floors will shine effortlessly. ✨ Find it in our stores or at disprolimec.com! #CleaningHacks #Prolimec #Binner #CleanTok #Ecuador
• •Subject: ✨ Don't Miss Out! Up to 35% Off Your Favorite Brands. Body: This week at Prolimec, save big on the brands you love! From Hamilton Beach kitchen appliances to Tork hygiene products. Stock up on essentials for your home or business and enjoy our incredible discounts. Shop now before they're gone!
• •Headline: Prolimec: Quality and Savings for Your Home and Business. Sub-headline: From Macas to all of Ecuador. Discover our wide catalog of cleaning, home, and industrial products. Free shipping on select orders!