Brand Tone

Personal and Sentimental, Enthusiastic and Appreciative, Helpful and Reassuring, Quality-focused

Brand Values

• •Personalization
• •Emotional Connection/Cherishing Memories
• •Quality
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Always Emphasize Personalization and Emotion: Center the copy around the customer's memories, feelings, and the unique nature of a personalized product. Use words that evoke warmth, love, and nostalgia.
• •Maintain a Positive and Appreciative Voice: Use enthusiastic language, express gratitude towards customers, and foster a sense of community (e.g., "Join the Prolienzo family!").
• •Clearly Communicate Quality and Care: While being sentimental, also highlight the craftsmanship, quality materials, and the care taken in creating each product to build trust and justify value.
• •Be Solution-Oriented and Reassuring: In informational copy (FAQs, product descriptions, customer service), be clear, helpful, and address potential concerns proactively to build confidence (e.g., secure payments, satisfaction guarantees).
• •Use Visual Language that Complements the Tone: Ensure that the copy naturally leads to or describes the visual appeal of the products, encouraging customers to imagine their own photos as beautiful art pieces. Words like "vibrant," "beautiful," "stunning," and "cherished" fit well.

Social Perception

Positive Customer Feedback, Gift-Worthy, Trustworthy (with some caveats), Engaged Community (on a smaller scale)

Copy Examples

• •Headline: Turn Your Cherished Moments into Timeless Art. Body: Don't let your favorite photos stay hidden on your phone. At Prolienzo, we transform your precious memories into beautiful, high-quality custom canvases and gifts that fill your home with love and joy. It's more than decor; it's your story, beautifully told.
• •Headline: The Perfect Gift, Straight from the Heart. Body: Looking for a truly unique and meaningful gift? A personalized Prolienzo canvas or blanket captures a special moment, creating a heartfelt present they'll treasure forever. Made with care, designed by you.
• •Headline: Your Memories, Our Craftsmanship. Body: We use only top-quality materials and advanced printing to ensure your photos look stunning as a Prolienzo piece. From vibrant colors to durable finishes, your personalized artwork is built to last, just like the memories it holds.
• •Headline: Decorate Your Life with What You Love Most. Body: Your home should reflect you. With Prolienzo, easily turn your family portraits, vacation snaps, or beloved pet photos into unique decor that brings warmth and personality to any space. Create your happy place, one memory at a time.
• •Headline: From Our Hands to Your Home, With Love. Body: Every Prolienzo item is crafted with attention to detail, knowing it represents something special to you. We're dedicated to helping you celebrate your connections and bring more joy into your everyday life through personalized art.