Brand Tone

Conscious & Responsible, Innovative & Tech-Oriented, Minimalist & Refined, Comfort-Focused & User-Centric, Aspirational & Thoughtful

Brand Values

• •Sustainability
• •Quality & Durability
• •Innovation
• •Minimalism & Timeless Design
• •Comfort & Functionality
• •Ethical Practices

Best Practices

• •Use clear and concise language to convey the brand's commitment to sustainability and innovation.
• •Highlight the unique technologies and materials used in the products to emphasize their quality and durability.
• •Incorporate minimalist aesthetics in both language and visual content to align with the brand's design philosophy.
• •Emphasize the comfort and functionality of the products, focusing on the user-centric approach.
• •Promote the 'slow fashion' aspect by focusing on the longevity and timelessness of the designs.

Social Perception

The brand is perceived as innovative, sustainable, and committed to quality and comfort, appealing to conscious consumers and minimalist style enthusiasts.

Copy Examples

• •Projext & Co.: Where minimalist design meets sustainable innovation. Step into the future of footwear.
• •Experience unparalleled comfort with our Soufflé Fit Technology™. Designed for all-day wear, crafted for lasting style.
• •Embrace slow fashion with our durable, timeless pieces. Quality over quantity, always.
• •Our commitment to sustainability: vegan leather, upcycled materials, and a tree planted for every purchase. Walk lighter on the planet.
• •Inspired by the Japanese artisan spirit (Shokunin), we strive for perfection in every stitch. Redefining classics for the modern world.