Brand Tone

Authoritative, Expert, Supportive, Encouraging, Professional, Educational, Results-Oriented

Brand Values

• •Excellence and Quality
• •Effectiveness and Results
• •Comprehensive Learning
• •Customer Success
• •Accessibility and Clarity

Best Practices

• •Always Emphasize Expertise and Authority: Use confident language. Reference the PMBOK® Guide or other official sources where appropriate. Highlight the expertise behind the materials (e.g., authored by a recognized professional).
• •Maintain a Supportive and Encouraging Stance: Acknowledge the challenges of exam preparation and position Projeric as the solution that makes it achievable. Use phrases like "we're here to help you succeed," "pass with confidence."
• •Focus on Clear, Tangible Benefits and Results: Clearly articulate how Projeric helps users (e.g., "pass on your first try," "master complex topics," "advance your career").
• •Use Professional and Educational Language: Avoid overly casual slang. Ensure all content is well-structured, grammatically correct, and provides genuine value to the learner. Mirror the instructional style of the YouTube content in written communications.
• •Ensure Consistency Across All Channels: Whether it's website copy, a social media update, an email, or a video script, the core tone (authoritative, supportive, professional, results-oriented) should remain consistent to build a strong, recognizable brand identity.

Social Perception

Positive for Exam Preparation, Reliable Resource, Good Value, Responsive

Copy Examples

• •Headline: "Ace Your PMP® Exam on the First Try. Projeric: Your Expert Partner in Project Management Certification." Body: "Stop just studying, start succeeding. Our comprehensive PMP® exam prep suite, developed by industry leader A. Togay Koralturk, simplifies complex concepts and equips you with the knowledge and confidence to pass. Get the 'Game Changer' advantage."
• •Social Media Post (Image: Certificate/Successful Candidate): "Another Projeric success story! Ready to take your project management career to the next level? Our proven CAPM® and PMP® training materials are designed for one thing: your success. Explore our courses and guides today! #PMPExam #CAPMCertification #ProjectManagement #ProjericSuccess"
• •Email Subject: "Don't Just Dream About Your PMP®/CAPM® Certification, Achieve It!" Body: "Feeling overwhelmed by PMP® or CAPM® exam prep? Projeric offers the clarity and comprehensive resources you need. From in-depth study guides to realistic practice tests and engaging e-learning courses, we provide a clear path to certification. Learn, practice, and pass with Projeric."
• •Website Banner: "Comprehensive PMP® & CAPM® Prep. Real-World Knowledge. First-Try Success. That's the Projeric Promise."
• •YouTube Video Intro Script: "Welcome to Projeric, where we break down complex project management topics to help you conquer the PMP® and CAPM® exams. Today, we're diving deep into [Specific Topic], giving you the essential insights you need for exam day and beyond. Let's get started!"