Brand Tone

Friendly and Approachable, Joyful and Vibrant, Practical and Helpful, Authentic and Relatable, Conscious and Responsible

Brand Values

• •Joy and Positivity
• •Style and Function
• •Sustainability and Eco-consciousness
• •Quality and Durability
• •Affordability
• •Community and Collaboration
• •Family and Authenticity

Best Practices

• •Always Emphasize "Brightening Your Everyday": This core motto should permeate all copy. Use words that evoke happiness, vibrancy, and positivity. Think colourful language.
• •Highlight Practicality with Personality: Don't just list features; explain the benefits in a relatable, friendly way. How does this product make life easier, more fun, or more organized for the customer?
• •Weave in Sustainability Naturally: Mention the recycled materials and eco-friendly aspects as a key benefit and part of the brand's identity, but keep the tone upbeat and empowering rather than overly technical or guilt-inducing. It's about making positive choices feel good.
• •Maintain an Authentic, Human Voice: Especially in social media and direct communications, let the brand's family-run, approachable nature shine through. Use "we" and address customers directly and warmly.
• •Visual and Verbal Consistency: Ensure the playful, colourful, and vibrant tone of the copy is always matched by equally bright and joyful imagery and visual branding elements.

Social Perception

Customers generally perceive Project Ten very positively, appreciating the combination of style, practicality, and eco-friendliness. The vibrant prints and the versatility of the bags are frequently praised. The use of recycled materials is a significant draw for many customers. Products are seen as durable and well-made. The brand is associated with making everyday life easier, more organized, and more colourful.

Copy Examples

• •Headline: Say Goodbye to Single-Use, Hello to Sunshine! Body: Our vibrant recycled totes aren't just a feast for the eyes – they're your trusty sidekick for market days, beach trips, and everything in between. Made with love and recycled bottles, because doing good should look good too! ✨ #ProjectTen #BrightenYourEveryday #SustainableStyle
• •Headline: The Only Drama Queen You Need: Our Oversized Tote! Body: She’s big, she’s beautiful, and she holds EVERYTHING (no, seriously). From sandy towels to your weekly shop, our recycled oversized tote handles it all with a pop of colour. Life’s easier, and definitely brighter, with a Project Ten. 😉 #FunctionalFun #RecycledAndRad #BagObsessed
• •Headline: Picnic Perfected. Snacks Secured. Planet Happy. Body: Lazy park days just got an upgrade! Our insulated picnic totes keep your goodies fresh and your style on point. Plus, they’re made from recycled materials, so you’re picnicking with a purpose. Cheers to that! 🧺♻️ #ProjectTenPicnics #EcoChic #GoodTimesGoodBags
• •Headline: From Drab to Fab: Organize Your Life the Colourful Way! Body: Who said practical can't be playful? Our range of zip pouches and totes are here to add a splash of joy to your daily grind. Keep things tidy, bright, and eco-friendly. Your everyday just got a whole lot happier! #OrganizedJoy #RecycledWithLove #ProjectTenVibes
• •Headline: Small Change, Big Impact. (And Super Cute Bags!) Body: Choosing a Project Ten bag means choosing fun, functional, and Earth-friendly. Each one is crafted from recycled bottles, helping you reduce waste without compromising on style. Join us in making everyday a little brighter, one bag at a time! 💖 #SustainableLiving #BrightenUp #MadeForYou